Bought 10/16/2015 at 724.99
Sold 11/04/2015 at 612.76
This is what it is like to get E Coli sick on a stock..this one hurt.
Bought into optimistic a couple weeks before earnings, revenue was up 12% and comps were up but missed analyst expectations so took a hit, I held. Then E Coli bit the stock due to temporarily closed stores and national scare.
Hopefully a lesson learned.
Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.