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g margin last mar qtr: 25.2%, average selling price of HDD= $51.
Now they intend to reduce volume by 5m units to cover a perceived inventory overhang of 7m units. So this should significantly improve pricing discipline in industry- there's scarcer inventory!!
Yet their forecast:
gross margin: 18%,
average selling price= $47
Totally inconsistent. IF they take out the inventory mismatch, PRICING WILL NOT FALL BY $5! SIMPLE!
They are downplaying eps again, with the objective of scaring peers to curb supply.
OK, SOME MERIT IN THAT TO DISCIPLINE MARKET. BUT THEY HAVE ALSO ELIMINATED ALL INVESTOR ENTHUSIASM BY INSTILLING UNECESSARY FEAR AND CAUTION IN THEIR SHARE.
Just like they beat their guidance this dec by 75%, it doesnt help their PE rating.
BAD BAD MOVE.
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