Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

Nature-Cide Launches New Product And Label At Las Vegas Convention

|Includes: Pacific Shore Holdings, Inc. (PSHR)

Pest management company and eco-friendly pesticide manufacturer Nature-Cide has announced it would launch a new labeling and product at the National Hardware Convention in Las Vegas, Nevada. Trade show participants can find the company at the Las Vegas Convention Center Booth 11567 from May 6 to 8.

"There are many exciting and eco-friendly changes happening within the home and garden industry and Nature-Cide is thrilled to be among the leaders for non-poisonous alternatives," Nature-Cide president Matthew Mills said in a news release. Mills also serves as the President and CEO of Pacific Shore Holdings, Inc., the umbrella corporate brand that owns Nature-Cide.

As of press time, no details are available on the new product. A photo accompanying Nature-Cide's news release however revealed that a new formulation for hydroponic usage has been added to its product portfolio. The photo release also revealed the new labeling, which features a green lightning bolt with a leaf-shaped tip pointing to an insect lying on its back.

Nature-Cide currently offers household (i.e Indoor, Outdoor ,All Purpose, Bed Bug, Flea & Tick) and commercial (i.e. industrial-strength) formulations for its all-natural pesticide product line. All formulations are chemical-free and are based on essential oils such as cedar oil, clove oil, cinnamon oil and cottonseed oil. Mills noted in a previous press release that while the formulations "smell like Christmas" to people, they smell vile and toxic to unwanted pests like insects, rodents, snakes and reptiles.

The formulation can be sprayed on most surfaces, even directly on clothing and upholstery's without posing any harm to humans and pets. It can prevent pests from returning to homes, gardens and commercial spaces where infestations are present.

According to the company's website, Nature-Cide works by causing bugs and insects prematurely shed their exoskeleton. It also induces paralysis in insects, which eventually leads to death. The pesticide makes its way into the insects' body through the insects' spiracles or openings, which are a key component of their respiratory system.

The Environmental Protection Agency reports that one million poison cases each year involved children aged six and below. 90 percent of these incidences took place at home. Data from the American Association of Poison Control Centers also revealed that 70,000 calls made to the center were associated with household pesticide exposure. The Agency for Toxic Substances and Disease Registry also found that children whose parents expose them to residential pesticides are twice more likely to have brain cancer than those who live in households that do not use pesticides.

Nature-Cide is also heavily promoting its pest management services division which currently caters to the greater Los Angeles area. The company announced in January that it plans to "ramp up" its pest control division to augment revenues. The decision came after seeing favorable results of its outfitted truck, whose pest services had become highly requested among residents of Malibu, Agoura, Calabasas and rattlesnake prevention areas. The truck were initially used as a "high-profile marketing technique" aimed to gain visibility and brand recognition statewide, the company's news release said.