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WMM Company Highlight (NYSE: PLA, NASDAQ: EGHT)

|Includes: 8X8 Inc (EGHT), PLA

 After an interview with Shelly Palmer, World Market Media has decided to highlight companies that focus on Media featured in our Nano and Micro Cap Indices. 

Today Playboy Enterprises Inc. (NASDAQ: PLA)  is trading at 3.71 up .01 or .27% on a volume of 67k. Over the past year, the company has begun to recover from economic head winds peaking at $4.78 in December of 2009. World Market Media has been covering Playboy for quite some time and it has been interesting to see how the company has evolved from purely an entertainment company into a brand management company. As demand for their products has begun to wash out slightly here in the U.S. PLA continues to find new ways to increase top line growth, and has recently expanded into foreign countries, particularly Asia, in order to lengthen their product life cycle.    

 In recent news, a Playboy nightclub and a Complex modeled after the playboy mansion are now being developed for the Chinese Hotel Macau. The club will feature a 12,000 foot entertainment area and will be atop the Sands Macao Casino. The Playboy Mansion Macao will be 30,000 square feet and feature bars, lounges, nightclubs and retail stores. The mansion has a projected open in the first quarter in 2012. No details of the revenue sharing were given in the press release. In other news, last Thursday Playboy Enterprises named Kai Shing Tao, officer of investment firm Pacific Star Partners as a member of its board.   

A second company to highlight is 8x8 corporation (NASDAQ: EGHT). This company offers Voice over IP telecommunications as well as broadband video conferencing services to business. On May 19th EGHT reported that it had installed roughtly 30,000 new lines and logged a net income of 1.1 million or 2 cents a share, a big increase from a loss of 3.9 million or 6 cents a share from a year ago. 

EGHT has had a rough time competing with the major broadband providers, but focuses on end to end solutions for business and a high level of customer service. Although their stock has been volatile, over the past year, the company has grown from the $.60 cent range to its current position at almost 100% increase. Currently EGHT is trading at 1.32 up .14 up 12% for the day.

Disclosure: no positions