Rewards Network Inc. (NASDAQ: DINE) powers the leading dining rewards programs in North America, serving more than 3 million diners. Thousands of restaurants and other merchants benefit from the company’s restaurant marketing efforts, which include millions of email impressions, mobile access to restaurants via iPhone®, BlackBerry®, and AndroidTM smartphones and dining Web sites. The company also provides restaurant ratings and other restaurant business intelligence, as well as access to capital to restaurants on the program.
Today, Rewards Network introduces a new deal-of-the-day dining program, which will offer daily specials of 50% off or more at restaurants in Houston and Cleveland, with plans to extend to additional markets by the end of the year. The iDine® Daily Specials will energize the existing greater Houston and Cleveland dining scenes with a unique and exciting offering every weekday at great restaurants in both cities. The Daily Specials will be featured on iDineDeals.com and sent via daily emails and Twitter and Facebook updates beginning in July. The program infuses a built-in urgency to purchase by having a set quantity available with each special.
The new iDine Daily Specials program is not only a way to offer the best dining deals to the people of Cleveland and Houston, it also serves as a city guide, encouraging locals to explore their city and try new restaurants. As an added bonus, residents of Texas and Ohio who register to receive iDine Daily Specials via email by July 31st will be eligible to receive one of five new iPads. All deals on Mondays through Thursdays will be available for a 24-hour period or until the max deal purchases are met. Deals unveiled on Fridays will remain available through the weekend or until the max deal purchases are met.
"Our Rewards Network surveys have proven that folks are increasingly willing to spend more on eating out, but still seek a bargain," says Ron Blake, President and CEO of Rewards Network. "These Daily Specials will not only provide diners with incredible deals every weekday, but also inject a bit of energy and intrigue into each city's respective dining options."
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