OK, Nokia, Microsoft, And AT&T. Put Up Or Shut Up

Jul. 24, 2013 2:43 PM ETNOK, MSFT, T

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At the Lumia 1020 release event, Stephen Elop promised that the phone would be the beneficiary of a coordinated marketing campaign featuring the combined efforts and budgets of Nokia, Microsoft, and AT&T. He basically promised that nothing would be hidden in a back room, or under the counter, as many have observed at both dedicated stores as well as the cellular kiosks at Costco.

Even though I am a patient Nokia long, I am watching to see how closely the results match the promise. There is a innovation window here that needs to be exploited. It's time to put up or shut up.

Disclosure: I am long NOK.

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