Amazon's Kindle Fire is beginning to dominate the Android tablet pc market, boasting over half of all purchases in the non-iPad sector.
Introduced in only November 2011 the Kindle Fire has seen a rapid adoption among buyers of tablets, according to comScore.
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Within the US Android tablet market, Kindle Fire has almost doubled its share in the past two months from 29.4 percent share in December 2011 to 54.4 percent share in February 2012 - establishing itself as the leading Android tablet by a wide margin.
The next most popular Android tablet is Samsung's Galaxy Tab, with a market share of 15.4 percent in February, followed by the Motorola Xoom with 7.0 percent share. The Asus Transformer and Toshiba AT100 rounded out the top five with 6.3 percent and 5.7 percent market share, respectively.
Acer's Picasso tablet commanded a 6 percent share, but its sibling Acer Iconia in seventh was a long way back with 2.8 percent share.
After that there was the Dell Streak (2.2%), Lenovo IdeaPad Tablet (0.7%) and Sony Tablet S (0.9%).
Tablet adoption among US consumers continues to climb as more devices appealing to various price and feature preferences are introduced to the market, notes comScore.
Screen size is perhaps the most outwardly apparent differentiator between devices, with the market offering consumers a wide variety of options such as the 10-inch Apple iPad, 9" Sony S1, 7″ Amazon Kindle Fire and 5″ Dell Streak.
Analysis of page view consumption by screen size found a strong positive association between screen size and content consumption. Specifically, 10-inch tablets have a 39-percent higher consumption rate than 7-inch tablets and a 58-percent higher rate than 5-inch.