Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

Since when increases a stock split the value of a company?

|Includes: Lululemon Athletica Inc. (LULU)

Help me out here. By dividing a company into twice as many shares (worth half as much as before) one magically creates an increase of the company's value of 15%. That's what the stock market is telling us. How does that work?
I wonder how many shorts are left to be squeeze out and push up the price. The last two days we had about 11 million shares traded and the last short interest number was down to 6 million. So once that's done, then only watchers of Jim Cramer are left as buyers, who will be the last ones.