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A Beautiful Investment

May 27, 2012 2:33 PM ETULTA
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Seeking Alpha Analyst Since 2012

I am an independent medium to long term trader and short term investor that specializes in technical analysis land trend following. I am also the creator and editor of www.walltreetbloggers.com

ULTA is positioned really well. The beauty and cosmetics store increased its 1st Q perspective this month as it attracted customers into shops with new special promos and attractive special offers.

Ulta desires first-quarter income around .52-.53 dollars vs. its previous prediction of .46-.48 dollars per share. It now recognizes revenue of $474M, that's an increased guidance of $452M-$460M, and OVER 22% improvement compared to the previous season.

Ulta is making money on the largest increase in buying healthy skin treatment, makeup and perfumes in decades. U.S. revenue of high end cosmetics, which are traded in division and specialized shops, increased to $9 1/2B last year or 11%, according NDP.

I have been following this company for a while now and have a good portion of my money invested in it. With numbers like this in a bad stock market environment I can't help but think that I have a good egg in a box of broken shells.


Disclosure: I am long ULTA.

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