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CNBC Viewership: Plunging (ZH)

CNBC continues to bleed vierwers. Whereas the last time we provided an update of CNBC's vierewship as measured by Nielsen, the GE subsidiary was down 28% YoY, the September decline is even more pronounced: at a 37% decline in total viewers and a 26% decline in the 25-54 demographic. We are, however, confident that the company will take appropriate measures to address the growing lack of interest of the general public in its content by continuing to provide hard hitting, probing and objective reporting (on issues such as pornogprahy) day after day.