This was always part of the Master Plan. In fact, depending on your definition of affordable and definition of "that money" Tesla is right on track. Published in 2006:
- Build sports car
- Use that money to build an affordable car
- Use that money to build an even more affordable car
- While doing above, also provide zero emission electric power generation options
Don't tell anyone.
Disclosure: I am/we are long SCTY, TSLA.