- If we see a stock’s ticker symbol and recent price action in green, black, or blue, are we more likely to purchase it?
- We demonstrate that simple perceptual processes influence complex investor behavior.
- Our day-to-day and minute-to-minute actions are too often dictated by emotion-fueled misinformation instead of facts.
Quote of the Day:
“We don’t see things as they are; we see them as we are.” – Anais Nin
I was recently introduced to a special report written by William J. Bazley – assistant professor of finance at the University of Kansas – Henrik Cronqvist, and Milica Mormann as published in Management Science.
Titled “Visual Finance: The Pervasive Effects of Red on Investor Behavior,” it explores the possibility that the colors used by financial platforms such as Yahoo Finance can influence whether someone will buy or avoid a stock.
In other words, if we see a stock’s ticker symbol and recent price action in green, black, or blue, are we more likely to purchase it than if it would blend right into a stop sign?
“Overall,” the abstract reads, “we demonstrate that simple perceptual processes influence complex investor behavior, which is important given society’s increasing reliance on visual communication.”
If that’s true – and Cronqvist and his colleagues make a good case for it being so – then the question must be asked…
What other completely subjective factors are we letting ourselves be influenced by?
Really think about that when considering these headlines:
- “Yes, You Can Retire on Dividends. 10 Stocks to Build an Income Stream for the Long Haul” – Barron’s
- “Wells Fargo Aiming for Employees to Return to the Office in September” – Fox Business
- “Chicago Exodus to Suburbs in Full Swing: Broker” – Fox Business
- “We’re in a Manic Bull Market. How Long It Will Last – and What to Buy” – Barron’s
- “This Small-Cap Stock Could Soar as Restaurants Recover” – Barron’s
My point here is that whether you believe any of that or not depends on what else you’ve been listening to – for better or worse.
We’re easily influenced creatures, no matter how much we like to think otherwise. Our day-to-day and minute-to-minute actions are too often dictated by emotion-fueled misinformation instead of facts.
(Did you click my blog today because of the actionable headline, CLICK HERE NOW?)
In which case, we miss out on a whole lot of profitable opportunities and take on a whole lot of unnecessary burdens.
I’ll get off my soap box here. But, like I said, think about it.
Exactly what your future will come to look like depends on what you find out from here.
The World According to Commercial Real Estate
You know how I joked in yesterday’s blog about how:
“The last 24 hours have been a bit slow on the REIT-specific news front. Apparently, whirlwind companies like Four Corners Property Trust (FCPT) are taking a bit of a breather after all.”
Well, that breather turned out to be very, very short, as evidenced below:
- Four Corners announced the acquisition of a Starbucks property in a strong retail corridor of Alabama for $2.3 million.
- The Howard Hughes Corporation (HHC) saw Moody’s affirm its Ba2 corporate family rating, Ba2-PD default rating, and Ba3 senior unsecured note ratings, all with a stable outlook.
- Tanger Factory Outlet Centers (SKT) says it sold 6.9 million shares of common stock through its at-the-market equity program through March 30 at a weighted average price of $19.02. That offering generated about $130.6 million in gross proceeds, bolstering the company’s total liquidity to $790 million.
Perhaps that last bit of news will help keep Tanger off the worst-performing list for a second day in a row.
(Source: The Daily REITBeat)
There’s More Where That Came From…
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Author's note: Brad Thomas is a Wall Street writer, which means he's not always right with his predictions or recommendations. Since that also applies to his grammar, please excuse any typos you may find. Also, this article is free: written and distributed only to assist in research while providing a forum for second-level thinking.
Analyst's Disclosure: I am/we are long fcpt, SKT.
Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.