Google is going to break this week in the war by unveiling the China Electronics Wholesale tablet touchscreen interface, expected at a conference in San Francisco during which the Californian giant hopes to prove he is always at the forefront of innovation.
The annual "Google I / O", a vast gathering of software developers, starting this Wednesday.
The objective is clear for Google: convincing companies, programmers and others involved in new technologies that the future lies in the Google branded products, such as Android, its operating system for handheld devices, Chrome, its web browser, YouTube, Google TV + or Google, the social network home.
"It is crucial (for Google) to attract talent," said Charles Golvin, an analyst with the consulting firm Forrester.
Google for as for other industry giants, starting with Apple, "it's not so much who has the most applications, but to know will happen with the next innovation," he says.
The conference comes as Google is under pressure to harmonize the various versions of Android, which equip both mobile phones as shelves.
While applications built on IOS, the operating system from Apple, can work with all devices produced, developers must modify their programs depending on a particular version of Android Cool Gadgets.
CAAAF.PK, has also made a demonstration of several new products at its own conference two weeks ago in San Francisco. The group of Cupertino took the opportunity to present its own mapping service, which will come into competition with Google Maps - based on competition on many levels that engage in major industry groups.
A China wholesale cool gadgets wholesale tablet called "Nexus"? "Apple is trying to convince developers that its platform has the largest audience (...), and Google does the same thing with Android, Chrome" and its other products, says Mr. Golvin.
But if we are to believe the leaks in the press, the star of the conference could be a tablet computer designed in collaboration with the Taiwanese manufacturer Asus and named "Nexus", a name already used by Google during the launch of its first smartphone, a partnership with HTC.
This tablet features a 7 inch (18 centimeters) could be sold with the latest version of Android (called "Jelly Bean") at a price of 199 dollars, the same price as the tablet of Fire Amazon Kindle, and $ 200 cheaper than the ogre sector, the Apple iPad cool gadgets free shipping, whose screen is larger (9.7 inches).
"Readers (eBook) prefer the seven-inch screens," says Rob Enderle, a Silicon Valley expert. "Amazon has released a new Kindle and Google Cool Gadgets may be good enough to compete."
Google also intends to outdo Microsoft, which last week unveiled its own China Electronics Wholesale tablet, "Surface", equipped with an ambitious new operating system, Windows 8.
The "Google I / O" will also find out what projects Google's integration on TV - Google TV - and social networks. It is no secret that Google +, launched to contest the empire of Facebook, is still struggling to find its stride.
"Google is wrestling with Facebook and it will be interesting to see what will be his next move," said Ray Valdes, an expert from Gartner.
Booming cloud computing Cool Gadgets ("cloud"), "I will watch closely how as (Google) intends to accelerate the movement," says Valdes.