When looking at TSLA, you can't simply just look at a few common financial indicators or how Ford or GM are performing with respect to Tesla to figure out whether to buy or sell. You can't do this for the simple reason that a Musk-run company is completely different than any other company out there. One facet of fundamental analysis is looking at governance effectiveness. Basically, you look at who's steering the ship and how well they're doing. Generally, all these business executives tend to be cut from the same cloth (i.e. top-tier MBA). They are all taught the same financial and accounting principles at the highest level and are bred to lead America's great companies. But enter Elon Musk; he is offering his own radically different version of how a company should be run and the vision it should have. He is redefining what "success" for a company means. Musk is not "cut" from the same cloth as most business executives. He is an immigrant from South America who transferred from Queens University in Canada to the University of Pennsylvania to graduate with degrees in Physics and Economics. His "unorthodox" background was sufficient when he was in the tech industry, where many people with such backgrounds exist. His success at PayPal wasn't seen as anything outstanding compared to what he's doing now (though, according to Wikipedia, Elon did receive $165 million USD from the sale to EBay).
As CEO of Tesla, a company with negative EPS (Earnings Per Share) and an unavailable PE (Price to Earnings) Ratio, it has many people wondering whether they should have their money in it or not. I'm one of those people. I've thought about it and whether you invest in TSLA or not comes down to whether you buy Elon's vision of a carbon-free world. Do you believe that 10 or 15 or 20 or 5 years from now, gas-powered cars will be obsolete and we'll see our world's roads filled with self-driving, electric automobiles. If you're not sure then ask yourself if it's a possibility? If you see that as a possibility, then ask yourself who is likely to be the main player in that arena say in 10 years? Who has a complete vision for the future that involves humanity settling on a sustainable Mars, renewable mass transporation capabilities in the form of the HyperLoop, solar powered homes across the world (SolarCity), AI that helps the world instead of hurts it (OpenAI), and, of course, self-driving, renewable Teslas for everyone? Your answer is Elon Musk. He has a vision for the world noone else has and puts his money where his mouth is. He prioritizes humanity's welfare and advancement over short-term profit. That is why TSLA is in the red now and is also why I unequivocally am buying and holding TSLA for the long-term. When you buy TSLA, you're buying into Elon Musk's vision for the world and I think he will make you a proud stockholder.
Disclosure: I/we have no positions in any stocks mentioned, but may initiate a long position in TSLA over the next 72 hours.