If you read the weekend edition of The Wall Street Journal, you would have noticed the front page article about famous Desperate Housewives actress, Eva Longoria, and her political activism. She was co-chair of President Obama's re-election campaign and was on stage with the president during the inauguration.
She has had a very successful career, winning several awards for her television roles in Housewives and The Young and the Restless. In addition, she is a successful businesswoman, working as celebrity spokesperson for several products, and even came out with her own perfume, Eva by Eva Longoria.
Because of her fame, her product endorsements and connections to businesses can have an effect on company revenues. The stock prices of these companies can be built into a stock index, which can be compared to stock prices in general. You would find that we first started tracking Eva Longoria stocks back in 2007 and 2008.
If you look at the share prices of the companies Longoria is connected to and built into an index, you would find that since July of 2007, the Eva Index is up 21.7% versus the Dow Jones Industrial Average which was up only 4.3%. The components of the Eva Longoria Stock Index are listed below along with her connections.
Hanes (NYSE:HBI) celebrity endorsement
New York & Company (NYSE:NWY) celebrity endorsement
BEBE (NASDAQ:BEBE) SPORT celebrity endorsement
Pepsi (NYSE:PEP) celebrity endorsement
Starred in Desperate Housewives produced by ABC Television owned by Disney (NYSE:DIS), also starred in ABC's remake of Dragnet
Microsoft (NASDAQ:MSFT) 'I'm a PC' television commercial celebrity endorsement
This is price-weighted index, similar to the Dow Jones Industrial Average. Dividends were included.
Disclosure: Author owns DIS.
Disclosure: I am long DIS.