James Cameron’s movie “Avatar” will open in a record 261 Imax theaters this week, according to Imax Corp. and Twentieth Century Fox.
The film is the first from director James Cameron since “Titanic” in 1997. “Titanic” remains the top-grossing film of all time, taking in more than $1.8 billion worldwide.
Strong expectatations for Avatar have moved Imax stock 15% in the last 2 weeks.
Imax in 3d has outperformed regular box offices. Will Imax shine again?
Disclosure: I am long IMAX.