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Microsoft Might Be Making New Surface Device

|Includes: Microsoft Corporation (MSFT)

Microsoft Might Be Making New Surface Device

The software giant might be interested in overhauling its Surface devices..

Microsoft Corporation is likely to disband the production of Surface 3 at some time in December. Rumors have it that the software giant is interested in the production of a new Surface device which will be released at some time later this year. One of the app developers, Subhan Chemburkar visited Microsoft office and post his visit, composed a tweet accompanying the pictures hinting a soon to be launched product.

During his visit to the Redmond based company's building 88, Mr. Chemburkar had the opportunity of going through the wall which displays the already launched and soon to be launched devices. The wall has a complete display of all the hardware releases along with a card showing "coming soon" indicating the future launch of the devices. The wall is dedicated to the hardware efforts made by the software giant over the years including the updated version of Surface Book, Surface Pen, Surface Pro 4, and Type Cover. Few of the cards displayed on the wall had "2017" written on it while one of the card has the year "2016" displayed.

The card displaying "2017" has a simple explanation. It is showing the devices expected to be launched next year. For instance, the software giant has been reported to be actively involved in the production of the successors to both Surface Pro 4 and Surface Book. Both Surface Pro 4 and Surface Book are expected to be launched at some time next year. The odd card shown in Mr. Chemburkar's tweet displaying the number "2016" is still a mystery and which "soon to be launched" device is hidden behind the card is yet to be confirmed.

No one knows with certainty regarding the new device however according to DigiTimes, the new device will probably be AIO alternative of the Surface Book. But, unless official news is released, all the reports are mere assumptions.

According to the sources privy to the matter, who disclosed the news to The Verge on the basis of anonymity that the company has been working on several "PC form factors." Microsoft however hasn't confirmed about the hardware which it is working on this year.

For the software giant, Surface is the golden egg. The current Surface devices are the real picture of company's mobile computing vision. The range of Surface gives the customers something having physical existence to concentrate their focus on. Additionally, the Surface and Surface Pro devices are placed in comparison with Apple Inc.'s iPad and iPad Pro tablets and the Surface Book is said to be direct competitor of Apple's MacBook Pro.

The release of Surface will have multiple benefits. The hardware release for the desktop will not only rise up the promotional opportunities but will also provide consumer awareness of Windows, Office, and Microsoft's other software portfolio as well. Additionally, the desk bound device will act as a strong contestant against Apple's Mac range of hardware. If the company succeeded then it will emerge as a underdog fighter and will be able to grab the prestige and recognition it once had.

At the market which closed on Friday, Microsoft Corporation stood at a price of $51.16. The 52 week range of the stock is $39.72 to $56.85.