Whole Foods Market, Inc. (NASDAQ:WFM) is the largest retailer of natural and organic foods. While many people love the store they are not loving the stock price right now. Whole Foods Market Inc stock topped out on October 28, 2013 at $65.59 a share. Currently, the stock of Whole Foods Market Inc is trading around $38.96 a share. The company recently reported earnings that disappointed investors, this earnings report caused the stock price to tumble lower by nearly $10.00 after the announcement. Swing traders should now focus on the $34.50 level as important chart support. This is a major technical chart level that tells us the institutional money will support the WFM stock around this area. Whole Foods Market Inc cited increased competition for the decline in business.