Today, leading sporting goods retailer Dick's Sporting Goods, Inc.(NYSE:DKS) is plunging lower by more than 20.0 percent. The catalyst for the decline in the sporting good giant is simply a lackluster earnings report that was released before the opening bell this morning. Traders should note that the next major technical chart support level for DKS stock price will be around the $22.60 area. This spot on the chart is going to be the major retrace level where the institutional traders should defend the equity. Unfortunately for DKS stock this support level is still another $5.00 lower than its current share price which is $28.84.