Looksmart Need To Make A Quick Announcement, I'm Afraid

Sep. 18, 2012 8:38 AM ET
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Contributor Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link

Ethics: ... "We believe that the officers and directors have knowingly violated LookSmart's code of ethics for years, including to the extent they have failed to be alert to and report violations."

In no special order:

AdLux hired Kirsten Johnson (was Director, Network Management at LookSmart), as Director of Network Quality.

Looksmart's Allen Hammock & Stacy Morgan join AdLux.

Just who is AdLux? (About us - Looksmart Australia) Here in OZ.

Allen Hammock on September 17th/18th 2012. (Now back over in the USA @ Emeryville, CA)

AdKnowledge (a previously known Adcenter partner of Looksmart), is located in Emeryville, CA - tiny.cc/wxqtkw

More here (on AdKnowledge): seekingalpha.com/user/36191/instablog/se...

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A 'Tweet' from Twitter

Allen Hammock ‏@brainvat

Bumped into Nate Campi! (@ Rudy's Can't Fail Cafe) http://4sq.com/Qe3zvz (In Emeryville, CA)

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Listed with LookSmart as a (Nate Campi), UNIX System Administrator

Current (?) "I manage the UNIX automation tools group in Apple's Internet Services Group, so we do iTunes, iCloud, etc."

How interesting!

However, it wasn't so surprising to me that they (Allen and Nate) happen to have 'bumped into each other', in AdKnowledge's home town.

I had suspected a strong involvement well over 12 months ago. Recently Scott L. Kauffman - a former CEO of Adknowledge was duly appointed President of Looksmart.

This very informative article (4 Reasons Why Self Serve Ad Platforms Shouldn't Have Minimum Bids) by Arnie Gullov-Singh, tells us in testing, ("For Facebook) it was Ads API partners like TBG Digital and AdParlor"

With the latter-mentioned in AdParlor being owned by AdKnowledge.

Look at some of their clients: www.adparlor.com/

It's not hard to work it all out, as posted. Recently (and once again??), LookSmart Announced it's Display Capabilities whereby Advertisers can buy display advertising on a CPM or CPC (or, CPA?) basis.

If you now go direct to "More Speculation" in THIS instapost, you will read a Nov 24, 2008 opinion editorial by Mason Wiley, the senior vice president of marketing, Hydra. Yes - (www.hydranetwork.com). OMG!!

Readers should now get some idea of the 'ducks and drakes' that have been 'going on' over the past 10 years or, so. - Certainly in view of this very latest attack:

News can't come quick enough. - It seems that (besides an impatient Michael Onghai-CFA President, Snowy August Management LLC), I am not the only one who is.."Waiting for That Day"

More Tweets

4h Allen Hammock Allen Hammock ‏@brainvat

Crazy how a song you've heard replayed for years suddenly speaks like it was composed for you just now

"Don't you keep me waiting for that day
I know, I know, I know
You hear these words that I say"

4h Allen Hammock Allen Hammock ‏@brainvat

likes Waiting for That Day by George Michael on Ping http://itun.es/i6DL2wr #iTunes

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Always, only an opinion expressed here on my instablog.

Looksmart (with $22.1M in cash-end of Q2 2012) has what is a current pathetic Market Cap, of just $14.53M!

LC

ps; Facebook, Looksmart, et al - Have Introduced Segmented Audience Brain Washing?

Disclosure: Long LOOK, and very hopeful

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