[That] "There is need for performance to drive display advertising is enormous," said Criteo president Greg Coleman [Kara has reported], referring to "personalized retargeting," which delivers highly targeted ads to consumers.
Kara also notes:
Ad tech such as Criteo has become a hot arena of late with larger companies such as Yahoo and Facebook interested in acquiring assets in the arena.
My immediate question to Kara (in my comment - awaiting moderation), is as follows:
[Kara Swisher's article. allthingsd.com/20120925/criteo-nabs-40-m...]
Your comment is awaiting moderation. See your comment.
How much is LOOK really worth, then? (With a Market Cap today, of just $15.04M)
............Criteo is "stealing" when you consider what I feel is the ULTIMATE - in a coming "search targeting" (based on REAL TIME user-intent) an 'exclusive' to the Looksmart global-marketplace.
Always, only an opinion.
LOOK: $0.84 0.03 (+3.70%) 3:25PM EDT
ps; Note that my comment has been DELETED already? (Censored?)
Disclosure: Long LOOK