< Facebook hasn't released an official list of the DSPs it is working with - though Google's DoubleClick has notably been excluded - but two that are active in the UK, MediaMath & Turn have made their participation public.>
In the UK
< MediaMath VP of business operations for EMEA Greg Williams told TheMediaBriefing:
"The opportunity across RTB is huge. In the UK alone, last month we saw 38 billion opportunities to bid (for ad space). Before the launch of Exchange, you could only run Facebook ads via their console.
"But now, now they have provided a way for buyers to bid on their inventory in these automated markets. You are looking at something that allows everyone to get access in the marketplace."
Facebook Exchange does more than just free up a huge amount of new inventory for real-time bidding... For the first time, marketers can now target Facebook users based on information collected from their activity on the rest of the web.>
UHMmm? (Here, in OZ?)
DoubleClick Ad on Facebook? (Served by Eyeblaster?)
Like · 55,068 people like this.
<script src="/WebResource.axd?d=S6kjkBsrIKni9uO5HCkv0c8eYObzibWXn9R6A7Yr_Fy7CW4dRFZm1HfcnUTEZ8xBYZDM-5zeTVk1tTgC1hp7d5YYw3o1&t=634774015511919575" type="text/javas
Google (SERP) results page
(Search Term: Ads related to Looksmart ajax ads)
<a href="ad.doubleclick.net/clk;245338029;28007398;m?bs.serving-sys.com/BurstingPipe/adServer...&c=20&mc=click&pli=3114597&PluID=0&ord=%n" target="_blank"><img src="/carcontent/finance/CBA/CBA_200x90.gif" border="0" /></a> <img src="bs.serving-sys.com/BurstingPipe/adServer...&c=19&mc=imp&pli=3114597&PluID=0&ord=%n&rtu=-1" width="1px" height="1px" /> </div>
This ad (I feel), was served via MediaMind's Eyeblaster
AdServing technologies provide the platform from which all digital media campaigns are measured and controlled. Eyeblaster, DoubleClick and Facilitate Digital conduct customised education in the practice of AdServing implementation, system capabilities and advanced features.
4 posts - 3 authors - 8 Feb 2011
I'm using McAfee Enterprise, and I see that the Cookie-Eyeblaster is deleted almost everyday, while I visit only legit websites (gmail, msn, facebook). ... party ad serving providers, including DoubleClick, Advertising.com (NYSE:AOL), ...
Ad Serving (targeted) - AudienceScience Inc. (formerly Revenue Science, Inc.)
2) The following cookies are set ONLY for users outside the UK who will be visiting the international version of the website:
Ad Serving (non-targeted)
The advertisements seen by international users of the site are served by a number of third party ad serving providers, including DoubleClick, Advertising.com (AOL), Adviva.net (Specific Media), AdRevolver (BlueLithium-Yahoo!), 247realmedia.com, Atlas (atdmt), Mediaplex (ValueClick) and MediaMind (Eyeblaster), amongst others.
Just 'thinking out loud', as so often is the case.
seekingalpha.com/.../1138821-x01-x01-x01-x01-x01-x01bme-s-bid... 2 hours ago