I've posted much here on OpenX and it is felt that it too, is simply (yet) another that is a 'clone' of the Microsoft, ask.com (Newscorp?) and, built to scale, Looksmart AdCenter platform.
And the 'coming together' of the new and so much more fairer (global) ecosystem is a 'job on it's own', in just trying to keep up with it all.
Compatibilty among partners is a 'key' ingredient, no doubt.
Certainly most important at a "Premium" Ad/publisher level.
< Mpire presently boasts over 50 clients, while AdXpose is integrated into Microsoft's Atlas, Yahoo's Yield Manager, ValueClick's Mediaplex MOJO, Zedo and OpenX. >
Mpire Poised To Announce Partnership With AOL's ADTECH
That OpenX platform (in being partners of Orange) helps advertisers buy quality European ad inventory in a transparent real-time bidded marketplace. - www.openx.org/advertiser/ad-marketplace-...
AdExchanger (today), indirectly tells of yet another OpenX platform involvement.
[Mobile Ad Network Jumptap Going Global As Dentsu-owned CCI Makes Investment]
I had made mentioned before of the (OpenX-Dentsu) partnership & that from within a "ClickZ" article it was even suggested that [read more coverage from ClickZ'z Adaline Lau] no [other] independent ad exchange provider had yet entered the Japanese market. But I'm not so sure on that, is what I mused in this posting.
[Note, that Jason Fairchild, chief revenue officer at OpenX, explained that CCI works with more than 400 ad agencies in Japan and boasts a deep network of about 1,000 publishers representing almost 100 percent internet reach into the Japanese audience.]
So, in the mean-time (in a market that is none the wiser), Looksmarts own share-price value - one that is so drastically under-valued (I feel), has Market-Makers accumulating as many as is at all possible (and are getting so few?) - in their suppressing of the Co's true worth, daily.
LOOK: 3:57PM EST: $2.0101 0.0101 (+0.50%)
ps; comScore Ups Its Ad Effectiveness With AdXpose Acquisition http://cnt.to/oPQ
Disclosure: Long LOOK and happy to be so, too...