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What Looksmart's "advertising networks" IS all about.

"....if you're a buyer looking for scale, targeting, and trust, go ahead and call your publisher now. .... and .. Just as Jasper Hill [from the farmstead cheese company] leverages aggregation to deliver premium products, Advertisers should expect the same from their aggregators. Because in the end, you get what you pay for."

www.adexchanger.com/the-sell-sider/say-c...

This is such a great article and absolutely "nails it", I feel.

LC

Disclosure: Long LOOK and happy to be so, too...