The frustrations of being a long time LOOK shareholder

Feb. 07, 2011 10:14 AM ET
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Contributor Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link

 Re: Question from a newbie

The frustrations of a long time LOOK shareholder is or, should be clear in his basically stating, that:

".... i really cant understand what you are saying. ..... I believe you have got it wrong."

I then posted my following thoughts:

My suggestions and or, questions to you or, readers are, just whose "neutral" API 'inter-connector' (and an independently 'managed' marketplace) will the likes of Google's Invite Media (and the other Exchanges, DSP's etc), be using and operating within? (For them to gain separation and protect each of their own, user data?)

seekingalpha.com/instablog/36191-looking...

Then, there's AOL !!!

< Optimism persists within AOL. “The DSPs for the most part are providing some nice options for pure play audience buying, but the way we’ve run our business is a lot more robust than that,” said Don Kennedy, svp of network sales at AOL.

“We’ve been the leader in this space the past decade,”
he continued. “I think this revolution puts us in a very good spot.”

However, it was hardly a ringing endorsement from its corporate parent that AOL attributed some of the revenue decline to the removal of Advertising.com placements from its own propertiesto improve the user experience.” >

Yes .. AOL has ... "removed it's owned Advertising.com placements from its own properties"

http://www.adweek.com/aw/content_display/news/digital/e3i4a7e21dabf9b0a3fa55063da86bce425

Why? Because AOL's Advertising.com is now into "pure play user / audience buying", across the [entire] web and (like Microsoft, Google, Yahoo et al), AOL will NOT be controlling that retargeting (or, the 'performance'?), global marketplace operation.

< Tim Armstrong - Chairman and CEO ..One of the things I think I mentioned in my remarks with this lead back program we built into Ad.com, which is a new piece of technology, which basically allows you to kind of clone successful customers, figure out what a successful customer looks like and go find more of those people on the Internet. >

http://www.morningstar.com/earn-0/earnings--21693274-aol-inc-q4-2010.aspx.shtml

Through whose "audience buying" platform, I will ask once again?

"O" ...... Over 2000 yrs ago there was another Fella that people had trouble believing in. They still have that same problem, you may well say.

It's clear that AOL will not permit advertisers to specifically target it's very own sites, for reasons I have explained.

Microsoft are doing like-wise and are using AppNexus to look after it's own remnant (secondary marketplace) requirements.

BOTH need to be 'separated' from their own properties and thus, users going to those (their) sites.

That's the ONLY way this new system
can work in a totally 'fair' manner, to/for all players involved.

No favoritism in a 'blind' to all marketplace where users then become the 'target' (across the marketplace) and NOT specific sites, ok?

With an analytics of the 'one fits all' kind, and based on results achieved across the total marketplace.

Analytics? - It's the very reason as to why Google put a ban on AppNexus, from operating within it's Exchange marketplace.

Yet, AppNexus [then] told their clients: "We’re modifying our process of working with Google to create a new arrangement ..."

And will do EXACTLY what AOL will be doing. GOOGLE (itself) spent $70 million buying Invite Media, to 'join-in' this quickly approaching new global marketplace.

They all have 'common' ground.

That is (I feel), that they'll 'use' an independent "inter-connector" (Looksmarts) and then, ALL get to (soon) operate, in a neutral (global) marketplace.

seekingalpha.com/instablog/36191-looking...

And "O" ... If you do happen to 'find' another such (independent - neutral) marketplace that's been built to global scale, by Microsoft (current report), please let us all know, ok?

LC

Disclosure: Long LOOK and happy to be so, too...
.

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