When such a prominent person - of the likes of a John Battelle says something, people tend to listen. - - I mean, it was this industry Legend (in John) who set Looksmart's share-price value 'on fire' when he had posted (back on August 11, 2005), that...
"Murdoch said News Corp. plans to acquire a "controlling stake" in a search engine which he declined to name. - - Rumors are circulating, it's Looksmart"- http://battellemedia.com/archives/001792.php
Now I have fallen 'in love' with Twitter in that many "Tweets" can help in a huge way - certainly when trying to determine the progress & the future of a massive OPEN ad/publisher (global), marketplace.
John 'mused' a thought (bottom 'tweet') that was 'pounced' on by the CEO of Triggit - Zach Coelius who (I feel), then kind of 'ran away with it' some-what. - - Exchangewire joins in with it's own unmistakable thoughts on Microsoft.
[To think that in my own instapost "Get yer finger out, Microsoft!" on April 04, 2011 - I had opined, that GOOG awaits Microsoft to decide on it's 'fait', it would very much appear so, to me.]
I'll leave it up to readers to make up your own mind re; Microsoft.
"Microsoft giving up" Zach? Since when? AppNexus? - - It is world beating 'state of the art' technology, is my unqualified assumption.
[At Adotas author Sarah Novotny - - - in her article : A Star Is Born! Microsoft Ad Exchange Is Here! - couldn't make it any clearer.
"Late yesterday the Microsoft Advertising Exchange was open for business & integration of the company’s ad exchange AppNexus real-time bidding (RTB) platform became complete in the U.S. - - This is the next stepping-stone in the company’s effort to create a true-RTB exchange marketplace that could scale globally."]
I see no problems at all, in what should ultimately transpire. Too much has been done in the 'lead-up' to it all and in recent times, it is obvious that things are 'coming together' and, very nicely too I might add!
Expected news yesterday failed to come from Looksmart's CEO talk @ ad:tech - - in spite of that, shares in a low priced LOOK were strongly bought with a rise of over 12% being recorded on the day.
$ 1.90 + 0.21 + 12.43%
ps; The OpenRTB Consortium advise that the initiative has grown from what was once the six initial adopters [http://tinyurl.com/3nn22l8] to now number some 70 in their ranks and have all signed up as members of the OpenRTB agreement.
Interesting to note (& as was pointed out by adexchanger.com), that there is still no Google, no Yahoo!, no Aol/ad.com. Or, Microsoft, - AppNexus or, even Looksmart :) -- from what I could determine.
tinyurl.com/3qfzzld - OpenRTB Site: http://tinyurl.com/3l9lyvs
An Update: OpenRTB Consortium Garners Broad Support Over 70 Companies Across ... - Over seventy new supporters, including Adapt.tv, AdMeta, BrightRoll, Cadreon, Casale Media, CONTEXTWEB, Cox Digital Solutions, Fluent Mobile, Glam Media, Jumptap, LiveRail, LucidMedia, Media6Degrees, MediaPlex, MoceanMobile, Nexage, OpenX Services, Smaato, the MIG TubeMogul [x+1], XA.net, YuMe; (Thurs, 21 Apr.2011)
Again, no Google, Yahoo!, Aol/ad.com, Microsoft,/AppNexus or, even Looksmart.
Disclosure: Long LOOK and Happy to be so, too!!
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