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A "Tweet" from High Rankings (SEO) Advisor Jill Whalen

Apr. 20, 2011 6:56 PM ET
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Seeking Alpha Analyst Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link
Yes, the wheel turns very slowly. - But we can all rest assured that it 'does' turn. - And we also well know, 'time waits for nobody'.

Here's a short 'Tweet' (at Twitter) late today, from "High Ranking (SEO) Advisor" (HRA) Jill Whalen - - who once had 'graced' the Yahoo Finance LOOK board (with strong support from many other SEO 'high ranking' experts), 'advising' shareholders about Looksmart and it's 'horse and cart' business, at the time.

jillwhalen Jill Whalen
Latest HRA Post: HRA 304: Wrap-up: That's all for today! http://goo.gl/fb/WRJT

Her link to (her) today's "Wrap-up" clearly tells of another 'hard day' at the office for Jill, no doubt.

And like Danny Sullivan (the SE Guru), would someone please let them both know that there's a 'new' way of doing things, about to 'take over' the show. Unlike Jill today (it seems), Danny has been well, almost frenetic with his 'concerns' for Yahoo and it's future.

Danny Sullivan
dannysullivan Danny Sullivan
The Yahoo Search Revenue Disaster http://selnd.com/fpbjaj - i churned more numbers. they weren't pretty.
Danny Sullivan
dannysullivan Danny Sullivan 
good news: if yahoo-bing thing doesn't work, yahoo can go to google. oops! http://selnd.com/SRyD9 or go alone. oops! http://selnd.com/84BNC

All 'rear-view' mirror stuff, I feel.

My own 'message' is that RTR (I 'coined that phrase' myself - in a Yahoo LOOK board post today  - -
And the winner is (or, will be) RTR !!!), is to be (I feel strongly that this is so), THE next 'king' kid on the block.

[RTR ='s
Performance marketing and .. "Real-Time Re-targeting"]  :)

And surprise, surprise (it will be for both Jill & Danny), it's very likely to be good ole Looksmart (again, my feeling), that has been 'positioned' in an important role of "co-ordinator". - Who already (no doubt) is/are loaded with enough "distributed knowledge" (means Data) to 'share' among so many global partners who will quickly become involved. (See my ps; from in my previous instapost, for details)

ALL - Just an opinion, of course.

4:00PM EDT: $1.90  Up 0.02 (+1.06%)


ps; OpenRTB Consortium Garners Broad Support Over 70 Companies Across ...

Disclosure: Long LOOK & looking forward to what may lie ahead.

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