Google - Soon to Include Display Ad Buys Through Other Ad Exchanges
Seeking Alpha Analyst Since 2006
In view of my most previous instapost it doesn't get much clearer than the following, Folkz.
.."Google’s Jess Olsen soft-announced that Google’s pipeline includes a future capability to include display ad buys through other ad exchanges, not just DoubleClick’s."
This 'leakage' coming from the lips of Google’s Jess Olsen has been reason enough for some concern and in many a quarter, no doubt.
When the 'story' was first told via a Twitter 'Tweet' (on Thursday), it caused an immediate reaction. (and, in no uncertain terms). As Jim Gifford quickly 'tweeted' back, in reply ... "Take it off!"
Looksmart's INTEROPERABILITY - And it's importance.
I had noted geo-targeted Google Ads on Yahoo before, too!!
pps; They are B-a-c-k Again !!! -- Re: They are B-a-c-k Again !!!
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And some quick 'damage control' from Google, perhaps? :)
Google has Responded About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources - http://bit.ly/jFpBk2
A case of... Loose Lips - Sink Ships? (Perhaps?)
In the meantime traffic to Looksmart's AdCenter (as per Alexa) is doing very nicely of late.
In Looksmart now concentrating all 'efforts' on performance marketers, I believe traffic now recorded, surrounds (only) re-targeting impressions & not the 'full-on' impression queries (I feel), Alexa had previously been showing.
And the "ClickStream" showing still has a healthy percentage for both Google and Yahoo in Looksmart's Upstream & Downstream recorded.
Which sites did users visit immediately preceding looksmart.com?
Where do visitors go after leaving looksmart.com?
LOOK: 4:00PM EDT: $1.88 0.0701 (+3.87%)
ALL just an opinion, as always.
ps; They're back again!! Here's details of one - back to me in Australia.
The Ad - (AUNZ ='s Australia and New Zealand, no doubt)
Right click on the above Ad for page source code - Note Google!!
Disclosure: Long LOOK and so happy to be so, too!
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