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Any Looksmart Move to CANADA Would PROTECT all US based PUBLISHERS

May 08, 2011 7:02 PM ET2 Comments
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Seeking Alpha Analyst Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link
This has now become a serious matter. (In spite of the most recent 'firming' of the USD re; the CAD, as shown below.)

From within my Linked [tinyurl.com/3g24gqn] instapost:

< ...about an ULTIMATE Looksmart "moving" of the Co, to Canada?


Yes. Well a significant part of the Co, at least.

Today in the CC the CEO confirmed that, "We are planning on adding a significant team in Toronto"-With all of LOOK's future International billing/revenue calculations then being possibly made (& converted), in those richer Canadian dollars?

(Currently: 1 U.S. dollar = 0.953798024 Canadian dollars)

This (any such move), would/should then  be warmly embraced by US publishers, as members of the Looksmart global marketplace.

In particular, both Yahoo and Google (themselves), along with the many millions of site owners within their publisher networks.- Certainly when those $CADs finally get to be repatriated into their US Bank accounts.>

HMMmm? (Current)  1 U.S. dollar = 0.973584 Canadian dollars
And my suggested thoughts in the linked post are more than supported within the following video. Listen to the 1st 5 minutes of this! (At least)

Readers really need to take a look at this. - - - - I sincerely hope that Looksmart ARE doing so - as I feel it is almost imperative - that this is what they should be doing. (As suggested above)


According to Weiss Research, Inc.

< " ...this morning, the Labor Department admitted that our country’s unemployment rate ROSE to 9% in April from 8.8% in March.

Meanwhile, the total unemployment rate — which includes folks who gave up looking for work or accepted part-time jobs in lieu of full-time ones —
now stands at 15.9%! >


A move to Canada (for Looksmart) will protect ALL other USA Co's (all publishers involved - in LOOK's independent OPEN Marketplace), against a rapidly declining USD.

International revenues earned (and, just as Google itself has installed it's own "protection" - -being, through Ireland), will then be 'hedged' against the so obvious tough times ahead --- certainly, if the USD no longer become the currency used in all/most international trade and settlements.

This is likely IF the IMF, the United Nations, and the central banks of countries from China to Russia, and even the UK, get their way.

Only an opinion - as is Martin Weiss', who is the founder and chairman of Weiss Research.


Disclosure: Long LOOK and happy to be so, too!

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