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Facebook - The HUB of "Collective" User Data in a Global OPEN Marketplace

May 17, 2011 9:15 PM ET5 Comments
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Seeking Alpha Analyst Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link

When Microsoft announced that it will tap into the "collective IQ" of the Web (by indicating articles and topics that many Facebook members are liking), "collective data" & across an entire global marketplace -  became that step closer to becoming a reality. tinyurl.com/6hfb73b

"Starting today (according to the UK's Guadian.com), you can receive personalized search results based on the opinions of your friends by simply signing into Facebook.

New features make it easier to see what your Facebook friends "like" across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web.


Just one day later comes the news, that Japan's Dentsu, will be doing like-wise!

I've posted some of my own 'thoughts' on Dentsu here, myself.


Hellooo? Are we getting any closer Folkz? .

A new site, called "Finding Gifts with Sasha," helps users choose gifts through conversations with a boy character.

"At first, his gift suggestions may not be perfect," Dentsu says, "but the system learns from the user's feedback in the same way that children do in the course of their development." Links to ecommerce sites are provided for the suggested gifts.

"Before making its gift recommendations, Dentsu said, Sasha analyzes the profiles and comments posted on social media sites by both the user and the intended gift recipient."

MediaPost's Dentsu storytinyurl.com/6ccmxku

Why isn't MSM (main stream media) 'picking up' on & 'running with' these very same stories Folkz?

Why aren't the industry 'cheerleader sites' (like adexchanger), doing like-wise?

Why aren't people like industry 'experts' (And I include the 'oh so' renowned, Terence Kawaja) not being a little more forthcoming with (their), a better 'interpretation'- so as those in the total 'mix' of this monstrous, but fledgling global industry can themselves get a better (and a much more simplified) understanding of what's really going on, than they are currently getting?

In my previous instapost I had asked the same question..as to WHY?


I do realise (so do many global based Ad Networks by now), that a certain "cap on it" was required or, was needed - to ensure success of or, for the 'early-day' proliferation of the concept of much more efficient automated networks, Exchanges and a marketplace environment.

Resulting in that eventual reality of where (ultimately), both buyers & sellers (those advertisers & publishers and representations) could then all get to 'work' together, yet (at all times), more fairly against each other - on a global scale.

In the meantime (while we await further notice), publicly traded Co's like Looksmart can be 'barstardised' daily & at will - until appropriate and 'over-due' announcements are made, accordingly. [Re: 50k shares went off at the ask] - Until then, 'fat' insiders continue to accumulate shares from unsuspecting 'dumbed-down' shareholders - - who are mostly now seemingly (?) -  in what is an almost 'traumatised state' and are acting just like 'stunned mullet'.


All, just an opinion, as always.

LOOK: 3:59PM EDT: $1.80  Down 0.04 (-2.17%)


ps; Even after it's "explained", it remains difficult to comprehend. My Facebook friend Corey lets all know why this is so, as follows:

thinks he may have jsut been sent a sign, i have never signed up with lifestyles except about 3 years ago when i had an different number but I have been skimming the net trying to find a something to do to loose weight and BAM a message comes through from Lifestyles saying join now and with name and everything hmmmm going to check out the stuff online38 minutes ago · Like · Michelle-Antoinette Luckie likes this.
    • Ross Bradley Looking for an answer to your Q? above, Corey? :)

      12 minutes ago · Like
    • Corey Hall lol i think i will take it as a higher calling to get my ass to gym and loose some weight, i am getting very heavy and its kinda upsetting
      4 minutes ago · Like
    • Ross Bradley ‎.
      Simply eat less than you "burn" off, is the secret. Oh, that "higher calling"? - A "sign" from Google and Facebook! :)
      a few seconds ago · Like

pps; Added to the above thread on Facebook, just now!!
Ross Bradley ‎.
Corey .... In talking about "food", LivingSocial just 'pinged me' with an E Mail, with this in it!! (Get the 'picture'?) :)



Disclosure: Long LOOK and happy to be so....

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