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Criteo & Google's DoubleClick produce great results in Looksmart's Marketplace?

The mention that Google's DoubleClick Exchange/Criteo are Getting Great Results Retargeting Audiences at Scale with Real-Time Bidding was so predictable. Is my opinion.

It was (and, as per the blog post) back in June of 2010, that Criteo had integrated with DoubleClick Ad Exchange’s RTB API to then get to 'access apipefor RTB'.
There is no prize for guessing just who is providing that "pipe" is my own calculations or, long-held prediction.

I mean, how else was Looksmart to provide a 'uniform' means of re-targeting across it's global marketplace, without the use of Criteo? This was made pretty clear from within the 1st mention of Looksmart providing advertisers with performance marketing options.

It was back in March that I had virtually 'declared' this as being so.

It's a case of anyone outside of "insiders" are none the wiser. How sad. And they (those insiders, many, who have been accumulating for years now) have been 'gearing-up' very nicely, if today's company advice is anything to go by. Check it out here:

Jun 03, 2011

Form Def 14A / Definitive Proxy Statement

In the mean-time, LOOK are 'friendless' with Market Makers doing all things possible to 'paint pictures' & patiently await loose hand holders of shares.

Last Trade: 1.80
Trade Time: 9:35AM EDT
Change: 0.00 (0.00%)
Prev Close: 1.80
Open: 1.72
Bid: 1.78 x 100
Ask: 1.81 x 2500
1y Target Est: 2.00
Day's Range: 1.72 - 1.80
52wk Range: 1.15 - 2.48
Volume: 600
Avg Vol (3m): 75,997
Market Cap: 31.09M
P/E (ttm): 40.00
EPS (ttm): 0.05
Div & Yield: N/A (N/A

All, only an opinion, as always.

LOOK: Jun 3: $1.79  Down 0.01 (-0.56%)


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