'Tappable pre-roll & post-roll in-stream video ads Co & content delivery network's Limelight Networks has announced, that its latest Limelight REACH Interactive platform now has 'approximately 1800 customers worldwide.
We are also told that ........ Customers, who are now using Limelight's massively scalable software services that engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships.' Read more.
In fact (we are told), 'Limelight Networks boasts direct connections to nearly 900 user access networks around the world.>
According to the Co's CTO (in an interview @ adexchanger.com, just last Friday), Limelight also owns Eyewonder in the rich media advertising space. - Read the adexchanger.com entry »
Eyewonder gets previous mentions here on my instablog, with it's own relationship to -- that 'line in the sand' data from Adobe's Omniture, with partners that had included .. (at that point of time): MediaMind's Eyeblaster, Google's DoubleClick for Advertisers, Microsoft's Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform & EyeWonder, along with the D. A. Consortium. - tinyurl.com/3payhqf
MediaMind='s DG - tinyurl.com/3zqay34
Just the "inter-operability" for performance marketing and across the entire global marketplace and offering globally scaled CPVs or, CPA clicks independently in a (neutral to all, buy), & with a 'one-stop-shop' press of the button, is my reckoning.
But what would I know, many may ask?
They're my 'thoughts'. And, am I not entitled to express them?
LOOK: Jun 24: $1.53 0.04 (-2.55%)
Disclosure: Long LOOK and patiently waiting....