Limelight Video Ads Co & Content Delivery Networks Joins Global Marketplace

Jun. 26, 2011 11:37 PM ET1 Comment
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Contributor Since 2006

Longstanding investor in Looksmart (and a 70 yr old ex-tradesman), who has a passionate interest in the problems of newspapers along with their success in all their monetisation attempts made, on the web. For the "times are indeed, a changin", I feel. [17th of Aug, 2011 - Print media (sadly), has lost a sense of that preponderance it once held in our society. There is hope. - But it needs a fundamental change in that ingrained culture that has been the way, of the past. Please read the article linked below (and especially all the 'free' user comment), that has also been added today.] And, history will soon show that ACAP (the, Automated Content Access Protocol), that I have been so "passionate" about in many a post made everywhere over the past few years, will not only become a part of our every-day lives, but will be fiercely-enforced along the way...And rightly so... Where your "free" (Local) "rag", may well even survive and become (as was also predicted by myself back in 2005). the very "lynch pin" between local business and the web! :) And it seems that Europe will lead the way....It's a lengthy read, that some will find is well worth-while to do so. "Publishers demand IP Rights To Protect Journalism" Cheers!! Added August 16th, 2011 - "Newspapers Need a DNA Transplant" http://www.editorandpublisher.com/Newsletter/Article/Newspapers-Need-a-DNA-Transplant March 6th, 2012 - "Newspapers: It’s not a revenue problem, it’s a culture problem" http://gigaom.com/2012/03/05/newspapers-its-not-a-revenue-problem-its-a-culture-problem/ “Publishers need to think how that [their] brand lives on the Web" - http://www.digiday.com/publishing/in-turnabout-publishers-act-like-marketers/ Rupert Murdoch: The future of newspapers is all digital http://dlvr.it/1V8dPY New Orleans, newspapers and the beginning of the end By Mathew Ingram May. 25, 2012 http://gigaom.com/2012/05/25/new-orleans-newspapers-and-the-beginning-of-the-end/ Friday Sep 21, 2012, 11:22pm EDT LOOK: $0.89 Up 0.08 (+10.53%) 4:00PM EDT|After Hours : 0.89 Up 0.00 (0.03%) 4:09PM EDT Two excellent articles I've just read (I feel) encapsulate this lon 'drawn out' road to come up with a solution that becomes, the 'intersection of search and display'. Read on.... "Do you hear that rumble in the distance? It’s change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. First, has traditional search engine usage reached its peak? When people skip over a search engine and go straight to Amazon for product search, it’s clear that either Amazon is doing something very right, or search engines need to improve their results. Changes to Google Shopping may help improve the experience for users, but is it too little too late?" http://www.mediapost.com/publications/article/183511/the-future-of-search.html Then.... "Google News, its executives tell me, now "algorithmically harvests" articles from more than 50,000 news sources across 72 editions and 30 languages. And Google News-powered results, Google says, are viewed by about 1 billion unique users a week. (Yep, that's billion with a b.) Which translates, for news outlets overall, to more than 4 billion clicks each month: 1 billion from Google News itself and an additional 3 billion from web search. As a Google representative put it, "That's about 100,000 business opportunities we provide publishers every minute." http://www.theatlantic.com/technology/archive/2012/09/google-news-at-10-how-the-algorithm-won-over-the-news-industry/262641/ It's been an amazing story all the way. With LUMA Partners publishing it's LUMAscapes that map over 1,500 companies across seven sub-sectors of digital:companies saying, that within the circles alone [they] represent approximately $3 trillion of market capitalization and $450 billion of cash and securities. - http://www.lumapartners.com/the-strategic-buyer-lumascape/ Where do they start to rein-in some of that invested capital? My thoughts are contained in the following two links: https://www.facebook.com/ross.bradley.18/posts/10151231209526605 http://seekingalpha.com/instablog/36191-lookingconfident/932031-an-rtb-global-open-marketplace-handling-up-to-100-billion-events-per-day?source=kizur#comment_update_link

'Tappable pre-roll & post-roll in-stream video ads Co & content delivery network's Limelight Networks has announced, that its latest Limelight REACH Interactive platform now has 'approximately 1800 customers worldwide.

We are also told that ........ Customers, who are now using Limelight's massively scalable software services that engage audiences, enhance brand presence, analyze viewer preferences, optimize advertising, manage and monetize digital assets, and ultimately help build stronger customer relationships.' Read more.

< Our server-side intelligence merges video and audio ads with your content, reaching targeted audiences everywhere. You can change ads dynamically and even rotate multiple campaigns and advertisers within the same segment. >

In fact (we are told), 'Limelight Networks boasts direct connections to nearly 900 user access networks around the world.>

www.limelightnetworks.com/platform/cdn/

finance.yahoo.com/q?s=llnw

According to the Co's CTO (in an interview @ adexchanger.com, just last Friday), Limelight also owns Eyewonder in the rich media advertising space. - Read the adexchanger.com entry »

Eyewonder gets previous mentions here on my instablog, with it's own relationship to -- that 'line in the sand' data from Adobe's Omniture, with partners that had included .. (at that point of time): MediaMind's Eyeblaster, Google's DoubleClick for Advertisers, Microsoft's Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform & EyeWonder, along with the D. A. Consortium. - tinyurl.com/3payhqf

MediaMind='s DG - tinyurl.com/3zqay34

Looksmart?


Just the "inter-operability" for performance marketing and across the entire global marketplace and offering globally scaled CPVs or, CPA clicks independently in a (neutral to all, buy), & with a 'one-stop-shop' press of the button, is my reckoning.

But what would I know, many may ask?

They're my 'thoughts'. And, am I not entitled to express them?

LOOK: Jun 24: $1.53  Down 0.04 (-2.55%)

LC

Disclosure: Long LOOK and patiently waiting....
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