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With Looksmart Solutions, Branding=Global, Marketing=Local, Sales=Personal...

Seth Godin is a terrific (& a compelling) writer, who has a very good blog that's worth a read. He wrote a great piece recently [Is your anger killing your art?] and certainly one that has really got me thinking.

I picked it up from a "tweet" message (on Twitter) and then replied to "BigLocal", as follows:

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Ross Bradley
Interconnector Ross Bradley
@BIGLocal Brilliant! Yet, there's a fine line between anger & frustration. Idealism and realism are still, poles apart.
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It was comforting to receive a return tweet (from BigLocal), with the message, 'you couldn't be more right about idealism.' (To which I replied, in passing on my thanks.)
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Ross Bradley
Interconnector Ross Bradley
Global telecommunications enables interaction within 'common' infrastructure. Digital buy/sell must speed-up that mirror image, like-wise.
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'Late to the party' Microsoft should now get a move on, perhaps?
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Seth Godin's great "message" has had me thinking over the week-end. That there's a (my) need to become a lot more constructive (rather than being perhaps, a tad 'destructive'), in my expressed thoughts ...

My today's headline (thanks to wolfgroupasia David Wolf) just about says it all, I feel. (Hey, I could never have expressed it so concise). David Wolf himself was referring to (what again, is) an excellent article from Sundaresan Ram, (who is a Thunderbird professor), written on the building of a global sales team.

http://ow.ly/66bNa

Not only can it be accepted as being "ideal", it can so easily be adopted and become that 'reality', when considering web based initiatives. - The simplicity of Performance marketing (as it stand, with the Looksmart "solution" for both advertisers & publishers, I feel), can help achieve all three segements successfully, as discussed by Professor Sundaresan Ram.

Always, only an opinion.

LC

Disclosure: Long LOOK
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