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[Looksmart] DG Acquires Eyewonder - The Real Significance That Lies Ahead

For Looksmart, the 'relationships' news keeps on coming! - And today's advice that DG has just bought itself another rich media/video advertising company in Eyewonder has so much significance (I feel), in the immediate future of all things digital.

Readers need only peruse the following search results to see a future Looksmart involvement all 'wrapped up' in today's news:

.............................tiny.cc/g5tjm  - tiny.cc/u1oak

But first, the significance in DG's acquisition (stealing?) of Eyewonder.

As Adotas clearly puts it ..."In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich media/video ad server Eyewonder"

www.adotas.com/2011/08/dg-adds-eyewonder.../

DG has got a few mentions here on my instablog and in view of today's announcement & the known Looksmart partnership with LeadImpact  (who are listed as being part of The LookSmart Network - - Looksmart's own Ad Network), is an early indication of what's likely to lie ahead.

seekingalpha.com/user/36191/instablog/se...

(Be sure to read instapost: 'Looksmart Partner Blinkx May Be Playing an Important Role?')

Readers should bear in mind that Looksmart (already) have some 90 Billion Search Queries/Month for Audience Targeting (& with individual retargeting of users), that can only get to quickly grow to huge global scale, as even more publishers quickly join the Looksmart independent marketplace.

[ eg: (August 30, 2011)

Adnetik, Criteo, IgnitionOne & Netmining Join the CONTEXTWEB RTB Platform Partner Program ]

Looksmart Hirings!

Incidentally, those with the appropriate qualifications, should be 'beating a path' to Looksmart's door, to get on board for what will be a most exciting future!

DG
's and Looksmart's long and fruitful road ahead?

The two initial 'tinyurl's' provide a 'common' name between both companies in a former (Sage partner) associate of sacked Looksmart CEO Ted West. One only needs to read of Looksmart's number one shareholder (who is also a director of DG), to then get a clear view of the bigger picture.

[Looksmart - BENEFICIAL OWNERS & MANAGEMENT & RELATED ...]

seekingalpha.com/instablog/36191-looking...

It's not only a case of DG (and it's own private-labeled partners) getting to serve targeted audiences or, retargeted users with those rich media/video Ads across the Looksmart global marketplace (in the near future), and now there's even a far much bigger 'fish to fry' over the next few years, no doubt! 

tiny.cc/sqior

Now about audience targeting (& or, individual user retargeting) @ scale - and with adressable TV soon to reach many of those 90 billion search queries (users), that are so unique to the Looksmart marketplace?

Hellooooooooooooooo out there!!  :)

To think that Looksmart's closing price today sees it with a Market Cap:of $25.29M & short of the Co's $26M held in cash again reminds me of just how silly markets (so irrational?), and the majority of people who 'play the markets' really are!

Yes. You CAN 'lead a horse to water  - but, you can't make it drink'??

Always, only an opinion.

The deal: seekingalpha.com/news-article/1739426-dg...

LOOK: 3:58PM EDT: $1.4634  Up 0.0034 (+0.23%)

LC

ps; Note (already) that "The Yahoo Mafia" (who can so obviously control ALL that is posted on the Yahoo Finance boards) have quickly installed a "Bad Gateway" on links to my Instablog posts!!

I mean ...... [Kevin] Howe sad is that!!  :)

http://search.messages.yahoo.com/search?.mbintl=finance&q=seekingthetruth935&action=Search&r=Huiz75WdCYfD_KCA2Dc-&within=author&within=tm


And "The Yahoo Mafia" have ALREADY "bastardised" the list of my most recent posts (including todays - that SHOULD be listed in that link, above), but I was able to 'snap-shot' them, as they SHOULD appear to readers!

Message Board Results (Safe Search is ON) Results 1 - 20 out of 765 total results for in Message Boards
Sorted by: Date | Top Results   Author   Date
 
 
1.  Re: DG Acquires Eyewonder - The Real Significance That Lies Ahead 
Go to Seeking Alpha and my blog. The "crooks" are on top here at Yahoo, as usual. (LookingConfi dent)
Business & Finance > Investments > Stocks (A to Z) > Stocks D  >  DG FastChannel, Inc.
  seekingthetruth...   1 minute ago
 
2.  Re: DG Acquires Eyewonder - The Real Significance That Lies Ahead 
Bad Gateway? (Helloo?) :) seekingalpha.com/ instablog/36191-lookingconfident/212109-looksmart- dg-acquires-eyewonder-the-real-significance-that-l ies-ahead
Business & Finance > Investments > Stocks (A to Z) > Stocks D  >  DG FastChannel, Inc.
  seekingthetruth...   3 minutes ago
 
3.  DG Acquires Eyewonder - The Real Significance That Lies Ahead 
As Adotas clearly puts it ..."In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66.. .
Business & Finance > Investments > Stocks (A to Z) > Stocks D  >  DG FastChannel, Inc.
  seekingthetruth...   6 minutes ago
 
4.  Re: 90 Billion Search Queries/Month for Audience Targeting? 
##..Google (and Yahoo) then offer the above broader reach of performance marketing (at scale), to their own (individual) advertisers, using the 'scaled' Looksmart marketplace...## On...
Business & Finance > Investments > Stocks (A to Z) > Stocks L  >  LookSmart, Ltd.
  seekingthetruth...   30-Aug-11 06:43 am
 
5.  Re: 90 Billion Search Queries/Month for Audience Targeting? 
##.. that includes explicit search (search traffic - from Google and Yahoo's SE), domains traffic, E Mail, 'in text' as well .and...having... close to 4000 odd publishers...where all...
Business & Finance > Investments > Stocks (A to Z) > Stocks L  >  LookSmart, Ltd.
  seekingthetruth...   30-Aug-11 04:42 am
 
6.  90 Billion Search Queries/Month for Audience Targeting? 
.......Tell The World About it Looksmart, no? An announcement (or, two by Looksmart), telling the market of exactly where the Co Looksmart are truly placed would not go astray, at all. Getting...
Business & Finance > Investments > Stocks (A to Z) > Stocks L  >  LookSmart, Ltd.
  seekingthetruth...   30-Aug-11 03:25 am

The Link for the above (or, as it was or, should be), is:

search.messages.yahoo.com/search?.mbintl...

Isn't it AMAZING how quickly these hoods ("The Yahoo Mafia") can restore things when 'the noisy wheel - squeaks'?? - -  THIS is what they had as (just two) results, when bastardised!! (Some links - like Facebook, STILL remain as such)

Message Board Results (Safe Search is ON) Results 1 - 2 out of 2 total results for seekingthetruth935 in Message Boards
Topics and Messages containing "seekingthetruth935"
Sorted by: Date | Top Results   Author   Date
 
 
1.  Don&&39;t LOOK Now: Classic Disruption Is Taking Place In Advertising 
...within=subject&within=msgtext&showthread=tm&sen timent=0&authoredby=aa&user_profiles= seekingthetruth935&postedon=pd&sMonth=7&sDay=23&sYear=2011&eMonth=7&eDay=23&eYear=2011 "Real Time...
Business & Finance > Investments > Stocks (A to Z) > Stocks L  >  LookSmart, Ltd.
  seekingthetruth...   23-Jul-11 05:51 am
 
2.  Re: Looks like another large new shareholder--have not seen them on Nasdaq.com 
...1&within=subject&within=msgtext&showthread=tm&s entiment=0&authoredby=aa&user_profiles= seekingthetruth935&postedon=pd&sMonth=5&sDay=2&sYear=2011&eMonth=5&e Day=2&eYear=2011
Business & Finance > Investments > Stocks (A to Z) > Stocks L  >  LookSmart, Ltd.
  seekingthetruth...   2-May-11 08:34 pm
 
<img width=1 height=1 alt="" src="us.bc.yahoo.com/b?P=k.hYjUSOxGAINHZlTl0Z...;>
Copyright © 2011 Yahoo! Inc. All rights reserved. Privacy Policy - About Our Ads - Terms of Service - Copyright/IP Policy - Send Feedback - Yahoo! News Network <img width=1 height=1 alt="" src="us.bc.yahoo.com/b?P=k.hYjUSOxGAINHZlTl0Z...;>

search.messages.yahoo.com/search?.mbintl...

CENSORSHIP ??????????????

Carol Bartz? (Carol who?) Isn't it about time you "weeded out" those rotten eggs that you still have over there @ Yahoo! Finance? - No??? seekingalpha.com/user/36191/instablog/se...

Disclosure: "Loaded" with LOOK & LOOKing forward to the fun & games ahead.
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