Globally it was always going to be the case. As 'times get tougher', people spend more of their time, on the internet.
"Despite the backdrop of a depressed UK economy, advertising on the internet increased by 14.4% to a new high of £4,784 million in 2011, up £687 million year on year."
,"IAB/PwC UK online ad spend Study For 2011 is out today. The big story is that digital ad spending is up £687 million on the 2010 figure, and now stands at £4.784 million. Search returned the biggest growth in all the channels covered by the IAB/PWC report, but display showed a healthy 13% like-on-like rise on 2010."
For Looksmart it further represents what I believe is a growing window of opportunity, in a time soon to come.
Looksmart now manages it's own independent (global) marketplace that gets to operate within the ecosystem.
And contrary to what is a general view (I feel), it is very much 'a niche part' of the evolution - of what really is to become a massive disruption, in the buying and selling of media globally, for the future.
Further Comments - seekingalpha.com/user/36191/comme...
Gee! "We" all try so hard to supress my views. That further comment (the above link) can be accessed from the SA link, within this post!
Always, only an opinion.
Disclosure: Long LOOK and excited.