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GOOGLE'S INCREASED PERCENTAGE For Traffic To CPA/CPV Marketplace....

As we move into the Q2 2012 period (and according to Alexa), it's clear that Google are in full 'swing'-within Looksmart's "exclusive" (global) CPA/CPV marketplace. Both Google.com and Google Canada are currently showing some approx. 44% of advertisers (if I'm reading this correct) coming into AdCenter, with over 45% of activity shown to being found on the Google publisher partner's base, accordingly.

Is "Search Intent" based CPA/CPV, Publishing's Elephant In The Room?

As more advertisers (including Agencies and self-serve) become involved, I feel that publishers can only then get to see an increase in their ROI.

With more robust bidding activity (among them, for targeted users) their RPC & eCPM impression payments (those CPV type), will rise accordingly.

Upstream Sites

Which sites did users visit immediately preceding looksmart.com?

% of Unique Visits Upstream Site
40.93%   google.com
10.69%   7search.com
9.27%   yahoo.com
4.64%   alexa.com
4.23%   facebook.com
3.02%   google.ca
3.02%   local.com
2.82%   domaingateway.com
2.62%   microsoft.com
2.42%   servefeed.info

Downstream Sites

Where do visitors go after leaving looksmart.com?

% of Unique Visits Downstream Site
42.37%   google.com
10.81%   7search.com
4.66%   yahoo.com
4.45%   monstermarketplace.com
4.24%   clickbank.com
4.03%   facebook.com
2.97%   alexa.com
2.97%   expedia.com
2.97%   google.ca
2.97%   microsoft.com

www.alexa.com/siteinfo/looksmart.com#

Always, only an opinion.

LC

Disclosure: Long LOOK

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