As we move into the Q2 2012 period (and according to Alexa), it's clear that Google are in full 'swing'-within Looksmart's "exclusive" (global) CPA/CPV marketplace. Both Google.com and Google Canada are currently showing some approx. 44% of advertisers (if I'm reading this correct) coming into AdCenter, with over 45% of activity shown to being found on the Google publisher partner's base, accordingly.
As more advertisers (including Agencies and self-serve) become involved, I feel that publishers can only then get to see an increase in their ROI.
With more robust bidding activity (among them, for targeted users) their RPC & eCPM impression payments (those CPV type), will rise accordingly.
Which sites did users visit immediately preceding looksmart.com?
|% of Unique Visits||Upstream Site|
Where do visitors go after leaving looksmart.com?
|% of Unique Visits||Downstream Site|
Always, only an opinion.
Disclosure: Long LOOK