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Washington's Birthday & CENSORSHIP on Yahoo Finance? - SO SAD

With the extent of CENSORSHIP going on in out world everyday, I believe that the US's very 1st President would be most ashamed & roll over in his grave to see it pan out in the manner it has, in today's world we live in.

Washington's Birthday
officially honors the life and work of George Washington, the first president of the United States. Washington's Birthday is sometimes known as Presidents' Day.

Before he became president, he played important roles in the military, leading the American Continental Army to victory over the British in 1783. Washington is often seen as the father of the United States and is probably the best known American politician ever.

A history of Presidents leading on from George Washington that have stood for all that is democratic and FREE in a great country like the USA and to uphold what is a fundamental to each countryman & women, in their freedom and right to express their thoughts and opinions, be they right or, wrong.

So what has gone wrong over on Yahoo Finance where posts discussing a Co (among shareholders) are removed on a daily basis. Speculation or, ideas posted of the future prospects of the Co (Looksmart) are invariably deleted. And (in fact), as a long time shareholder I have been TOLD in no uncertain terms, not to post.

For when Mike Mora - A true, real-time 'judas iscariot' - The 'two-faced' brown shirt Fascist "watch-dog" (and who, for many years has spied on posters over on the Yahoo LOOK chat board), and who had firmly declared in a warning post, that I should:

<........................Keep it personal and OFF LOOK .....................>

Mike Mora (a pillar of Society) obviously means what he says.

In explaining himself, Mike Mora says......

"your posts are deleted because they are crap. Lies, conjecture, libelous, criminal fraud."

Re: China and CENSORSHIP - A case of .."The pot calling the kettle black"?

Yet, the USA seem to have a god-given right to 'officially' tell another country off about it's own censorship?

CAROL BARTZ (See 1st Comment)

It’s a disgrace (for, both China and Yahoo Finance) and the latter is just a next step before a more serious (Global?) fascist problem arrives across the net. IMO.

But why is this so? Mike Mora posts as Mike Mora on over in Australia. What has he to 'hide' on Yahoo apart from his 'fascist' role he plays?

Let's look at the latest DELETIONS and consider for a moment the impications of why these posts are being removed. Market sensitive? Hardly. - I mean, Mike Mora has clearly advised (see above link) that my ...."posts are deleted because they are crap. Lies, conjecture, libelous, criminal fraud.> 

As a "follow-on" from a softening down (2 part) post linked here on an Instablog

Newscorp "Controlling Stake" in Looksmart -Tuesday announcement? (Fiction)

.....................are the most recent thoughts considered as NOT fit for readers minds to consider. I'll let readers here make up their own minds, in relation to the whole sad affair.

Following on from this, my (facetious) "Fiction (1)" post (that itself, has also now been deleted), below it are two (that I believe) of a more serious nature:; The lack of any sensible questions on this important topic here (not permitted?), makes it so much harder to explain my position. ...##    

And I expect the 'usual' flood of questions from both smugglerotunda and onestockrock (Barry and Mikey), challenging the very thought that there's a need for such an "inter-connecting" widget.

To be used for DSP's to more fully reach their target market, in a "one stop shop" (buy) process.

Mikey (who pumped InterCLICK all over Yahoo Finance, so they could get the SP value up to sell another 45 million shares or, whatever - needed to sustain their business - A Cap raising) would know very well who Michael Katz the President of InterCLICK is, right?

Re: FICTION (1) 
#..To be used for DSP's to more fully reach their target market, in a "one stop shop" (buy) process. ..#

And in just reading that article again, it becomes even that little more clearer. Bearing in mind (also), the fact that Looksmart had always maintained that they were on the side of the advertiser.

< The Concept of a DSP

A DSP is simply an ad network with transparent reporting around cost, inventory, and performance that doesn't take any media risk.

DSP's offer a centralized buying terminal for agencies to transparently create "private networks" on behalf of their clients via technical integration into exchanges and yield optimizers, as well as traditional spot buys with individual publishers.

Once aggregated, the DSP empowers the agency to bid on an impression-by-impression basis based on various bidding strategies and automated buying techniques such as real-time bidding (RTB).

Offered either as a self-service platform or as a managed service, the DSP affords the agency transparent pricing via a "cost plus" relationship.

The "cost" represents the cost of the inventory and the "plus" is a fixed percentage that varies depending on the level of service offered by the DSP.

Additional benefits offered by the DSPs include insight reporting and global frequency cap management. >

All sounds pretty good to me.


ps; Mike Mora, pumping LOOK on his blog, in past times. (This link)
**.. DSP's offer a centralized buying terminal for agencies to transparently create "private networks" on behalf of their clients via technical integration into exchanges and yield optimizers, as well as traditional spot buys with individual publishers...##

It's interesting that the writer then goes on to say something that surely must "relate" to a need for that "widget" and the very role that a (fully operational) "widget" should get to finally play.
He says a very strange thing (I feel), when he opines:
< The Reality of a DSP
The promise of global frequency cap management is a complete misnomer when more than one DSP, ad platform, or ad network is used.>
He has surely been left 'in the dark', is my reckoning?
Mike Baker (who is president and CEO of DataXu and who has been pioneering digital media platforms for 20 years), says in an informative article (January, 22nd 2010), that:
*** - RTB (real-time bidding) puts buyers in the driver's seat, because they can bid on each individual ad impression to optimize yield against their campaign goals.
*** - Buyers can reach close to 100 percent of Internet users through a single buy because there are now over 10 "mega suppliers" of real-time bidding, and most of them have massive reach.
***- Buyers can execute against their message frequency goals, even with tight audience constraints, because there are in excess of a trillion real-time bidding impressions available per month currently.
It kind of makes the need for a "widget" (that can allow any ammount of DSP's the ability to "interact" concurrently in a single global marketplace) not just a 'reality', but that this capability may well be here already in the form of that "widget". And one that will get to provide the necessary 'switching' between them all.
For Max Baker says (he writes) that [he would] expect that 2010 will see use of retargeting campaigns extend from the early innovators to the majority of marketers.
And that RTB enables the advertiser to achieve superior price efficiency for retargeting campaigns.
This is because buyers can bid on individual impression opportunities according to their value to the campaign
Max Baker almost uses (or, would have liked to have used) the word "widget" when he says that..  
< ..... delivering the "tail" across multiple ad networks isn't so simple.
This is because media planners deploy the campaign to multiple ad networks to meet the reach and frequency metrics.
And while each ad network can cap the frequency of ads across its users, there is no global cap across networks.
This means that a frequency cap of three deployed across five ad networks becomes, essentially, a cap of 15.
Managing a campaign through real-time bidding solves this problem by enabling a buyer to institute a global frequency cap across all inventory.
Because the buy is planned and served out through one system, rather than split across competing network silos, a frequency cap can be easily and accurately implemented.>
It would appear very much so (to me) that the "widget" is (only) in operation in small groups (or, is it silos?) of say 5 ad networks and that (yes), "global frequency cap management" is not quite (fluently) automated and still requires some manual calculation and adjustments to be made.
But... When we get to see the "widget" bring them all together and provide that "inter-operability" across the entire marketplace, watch this whole new (exciting) field absolutely "go bananas" !!!
IMHO, of course.
##.. But... When we get to see the "widget" bring them all together and provide that "inter-operability" across the entire marketplace, watch this whole new (exciting) field absolutely "go bananas" !!! (IMHO, of course.)..##

"Beefing Up Banner Ads"
< A new Web ad architecture is developing that promises to remake how advertising is bought and sold, borrowing the best of paid search auction systems while going beyond their targeting to allow advertisers to show each ad only to the audience they want.
The automated exchanges, fueled by vast amounts of Internet user data, provide promise and potentially peril to all parts of the industry, from clients to agencies to publishers. "It's going to facilitate a lot of brand dollars coming online because they'll be able to buy audience -- and right now it's really hard for them to do it at scale outside of a few portals," says William Morrison, an analyst with ThinkEquity.>
< The promise of digital display advertising has always been that it would allow marketers to put the right message in front of the right customers at the right moment.>
< Advertisers can hook into a half dozen or more exchanges with a set price they are willing to pay for a particular audience -- i.e., that male 18-35 who is interested in traveling to Las Vegas. In the snap of a finger, when a user arrives at a page, an exchange makes a critical decision based on the data available about a user. It trolls through the bids to find the best match for the user. These computations are done on a banner-by-banner basis, in real time.>
< For now, only a small portion of Web advertising goes through such systems. Forrester Research, however, forecasts that 30 percent of online advertising will flow through such marketplaces by the end of 2010.>
< On the advertiser side, agencies are scrambling to adjust to the changed environment by building their own bidding desks, which use demand-side platforms (DSPs) from tech providers like Turn, DataXu and MediaMath. The major holding companies all have DSP projects in the works, including Interpublic Group's Cadreon, which has more than 40 people and 20 open jobs; WPP Group's B3; Havas' AdNetik; and Publicis' VivaKi Audience on Demand network. Thanks to the DSPs, agencies can hook into ad exchanges to bid on inventory, in effect playing a role that it formerly outsourced to ad networks.>
< The ad exchange model promises to bring needed automation to the Web media landscape. The dirty secret of Web advertising is the actual process of buying and selling ads isn't very efficient. Compared to the TV industry, where a few dozen players can move billions of dollars, the legwork it takes to execute a Web ad campaign is laughable. According to ThinkEquity, administrative processes eat up 28 percent of the costs in Web advertising versus 2 percent in TV.>
< DSPs are seen by many at agencies as a way to level the playing field and lessen the reliance on networks, particularly as a vehicle for aggregating audiences.
"It cuts out the middleman, which the ad network represents," says Bill Demas, CEO at Turn, a DSP that works with agencies. "I think the ad networks' best days are behind them.">
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Ross Bradley - AKA Looking Confident "LC"

Disclosure: Long and strong - LOOK