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Looksmart - "Sell all the shares you can" .... to Kevin C. Howe

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A copy of my last post (of worth) to the Yahoo! Finance boards is below (here).

Hope to bump into you on the "inter-connector" merry-go-round, sooner than later. (And, often) - You be sure to have your Yahoo! staying 'in touch' now, won't you. - apt.yahoo.com/index.php

I've decided that I have little to prove on the Yahoo! Finance boards anymore. My parting posts (of any substance) are, as below:

#.Looksmart (as is Looksmart partner MIVA - Since acquired by yet another declared partner Ad Network, in AdKnowledge) are among those listed, from within Omniture's "showcase" of partner sites.

I'd suggest that it's to do with Genesis (an optimization software) that they say 'reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives'....#


I don't think I have much more to prove to ANYONE on "Y", anymore.

[But I haven't - Still posting, in spite of my often, censored messages]

Looksmart?

What a disappointment in how you have "handled" things?

There were many better ways of going about this and I'm sure (certainly, in retrospect), you know damn well that is so.

For those who may be following this remarkable "story" (and who may understand it), that 2007 "thought" of mine above, again... (See full version in a post-script, below)

And that ...... "I'd suggest that it's to do with Genesis"

Hellooo?

"Expanded Genesis Partnerships with Leading Ad Servers for Enhanced Display Ad Reporting"

Read it all ....and rejoice shareholders !!

< Omniture is expanding Genesis partnerships with leading ad servers.

The full set of partnerships include: Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium.

These partner integrations offer advertisers increased insight into their ROAS by tying on-site conversion metrics from SiteCatalyst – such as revenue generated, leads generated, or products sold – directly to standard ad server metrics – such as impressions, clicks, interaction rates or view-throughs – obtained through a display ad server.

“Eyeblaster is committed to utilizing intelligent technology and data to deliver better results for advertisers,” said Gal Trifon, CEO and co-founder at Eyeblaster.

“Through Genesis, our integration with SiteCatalyst offers advertisers visibility into campaign performance by audience segments & improves their display targeting strategies with deeper intelligence for use in future campaigns.”

Display Targeting Solutions for Publishers

This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media’s Open AdStream platform.

Omniture is enabling publishers to sell targeted ad inventory and increase ad revenue by easily segmenting and targeting display ad inventory based on SiteCatalyst behavioral metrics (such as content accessed, videos watched, articles read, etc.), demographic or geographic information. >

www.businesswire.com/portal/site/home/pe...

But hang on .. There's no mention of Looksmart is there?

And, yes .....all of this follows an announcement that Facebook ad data will be added to Omniture's SearchCenter ...Plus marketing dashboard. (According to yet another report)

And ...

< Could Adobe be growing a media practice?

From the release, "Omniture is partnering with leading ad networks and services to provide a solution that will help customers easily find and remarket to past visitors."

Among the inventory suppliers are Rubicon Project, WPP Group's 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace & Collective.>

BWAAAAAAAAAAAAAaaaaaaaaaaaaaaaaaaaaaaah !!

Gee ...No mention of Looksmart? OMG???

('We'll all be roo-ned', said Hanrahan)

[www.middlemiss.org/lit/authors/obrienj/p...]

Meanwhile, Newscorp's WSJ will be integrated into Apple's iPad.
(Oh no... Not Apple, again?)

But ..... Who (independently) "inter-connects" them all?

So it's YOUR own little "baby", is it Looksmart?

Ordinary shareholders can 'eat cake', right?

[May 18th, 2011 - Adobe SearchCenter+ Enhanced with Integration of ... - Omniture ]

Cheers!!

LC

ps;

Those "full thoughts" from back in 2007....

Again (FWIW) here is some Omniture information from my deleted posts on Investor Village, September, 2007....

Looksmart (as is MIVA) are among those listed, from within Omniture's "showcase" of partner sites. I'd suggest that it's to do with Genesis (an optimization software) that they say 'reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives'.

And when combined with MIVA Media's proprietary bid-for-position technology, it all makes sense. MIVA's technology ' allows advertisers to set the amount they pay for each keyword they advertise against.

Advertisers can view the current competing bid prices on keywords and change bid pricing at any time'.

http://www.omniture.com/partners/showcas...

So now Google gets to decide as to whether it wants to "play" in someone else's sandpit......... Under completely different "terms and conditions" that are set by Publishers and Advertisers themselves.

Anyone get the impression that Google is slowly being "reeled in" by it's own Industry? - - And that (as predicted by myself some few years back) the business of SEO (in itself) will eventually become the way of the 'blacksmith' with only those of the 'elite' or, the well established services, surviving?

****************

Yes, just "thoughts" they were, like all my posts are.

MIVA (incidentally) has since been acquired by a "favorite" Ad Network AdCenter partner of Looksmart, in AdKnowledge.

But it's so clear that shareholders are to be TOLD "nothing" and any attempt to suggest likely partnerships or, connections will continue to be "gagged".