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Looksmart's CEO Jean-Yves Dexmier - THE FRENCH CONNECTION?


Looksmart's appointment of Jean-Yves Dexmier (to the position of CEO) may well have been more by 'design', rather than simply being convenient. [More »]

[Executive Team - LookSmart > Pay-Per-Click Search Advertising - Executive Chairman of the Board and CEO. Jean-Yves Dexmier has served as one of.. Steve Markowski joined LookSmart as Chief Financial Officer in August...]

That a Global consortium of newspapers is a certainty to arrive [I feel] becomes even more interesting, when (as it appears), yet another French Co looks to be involved and up to it's knees, at least.

This article today caught my eye and invited further attention.

WWN Has a Stopwatch on Ad Visibility - ...< News: ADOTAS – Considering how much time people [do] spend online, why are our brand dollars still heading to the boob tube?

Because there aren’t effective tools to measure an online viewing experience [...] More...>

Created by French firm Alenty

For Publishers: (And an AdCenter API for publishers, no doubt - IMO)

 Our technology allows you to better manage your available ad-space by:
  • Quantify a ROI for your client's ad campaigns on your sites
  • Improve website ergonomics, to leverage on the visibility of each banners,
  • Ajust CPM (you now have a reliable method to price each location)
  • Justify higher CPM (since visibility could be guaranteed)
  • Better monetize your ad-space...

A further article (and local to us here in Australia), had me thinking more.

- World Web Network

< Catchmedia teams up with Worldweb

14 September 2009
Media sales company Catch Media Group has partnered with the Worldweb Network (WWN) to give Australasian media buyers more advertising options on overseas websites. 

The WWN portfolio includes a number of premier editorial websites including The Times (NASDAQ:UK), The Mirror (UK), Singapore Straights Times and the Times of India.

The move will help domestic advertisers target Australasian users through IP targeting on overseas websites as well as expanding local campaigns to an international market.

Gavin Merwood, CMG Director, says ‘after a successful partnership with Worldweb Network in Europe we felt the next obvious step was to join forces in the Australasian region.">

< Reach more than 250 mill. unique users in 80 countries around the world: the world’s local sites network Global provider for local web publishers:

 A unique hub for web publishers to generate more international web advertising revenues

One-stop shopping across the world for global agencies and clients
Seamless booking process through an experienced international online team
Time and cost effectiveness
Thinking global with a local knowledge.>
No, it's not RTB (a real time bidding auction marketplace), yet.


"We manage the entire campaign from booking to invoicing. We are working with the leading ad-serving solutions providers and IAB standards.

We will integrate your properties into our prestigious media site network based on the world's most established and renowned media brands on the internet."

Please select one of the following last WWN case study (by sector):
Travel : Air France
Global strategic campaign running on WWN national premium publishers
120 Million impressions video MPU 300*250
Across 10 countries

The caption at the bottom of the page tells the story:


Again .........Check the Countries and the newspapers they are "uniting" with these banner Ads
Institutional : European Commission
WWN national news sites to support the HELP program across each European countries
35 Million impressions
Across 27 countries

The site ( - on Alexa) earlier on today defaulted to a, a French fashion site that it has obviously worked with in the past. - See, a traffic 'snap-shot' taken from Google search results, below. (Get Details)

[ Translate this page ]

********* - Site Info from Alexa -1, best mountain, 21.53%. 2, best moutain, 5.68%. 3, world web network, 4.95%. , carrelage roger, 4.27%. 5, carrelage salle de bain, 3.58%

It was Australia's own WebFirm (previously know as AnSearch) that had told of a Looksmart "connection" to the site. (And it may well have even incurred a $500,000 "fine" and were possibly, sent packing?) - They were firmly declared partners of Looksmart but I'm not so sure now. 

I had once previously noted the following and, that:
Here is reasonable proof of Looksmart AdCenter partner in Ansearch's involvement (and through AdCenter, obviously), with the World News site, [ANSEARCH LIMITED - ANH - Ansearch Unveils Global Search ...]

The 1st "link" (above) has since been killed but the 2nd there, remains 'live'.

The Ad on this AnSearch page (shown to us over here in OZ) comes with a Google Analytics/AdFac/Euroclick/switch Atdmt/DecideInteractive (which is WPP's 24/7 media, ex Looksmart CEO Dave Hill's old employer), link.....


Yes, it's now taken off somewhat !!

Whilst they are "doing their own Ads" at this stage, they offer the following:

Advert Tracking:
Providing clients an online Adsystem to monitor total impressions, total clicks, click through%'s.

This (again) is a "virtual" (AdCenter) private label, just as I am maintaining that Newscorp are themselves doing so, here - IMHO.

Re: A question for smugglereturn

< FOSM [Fox One Stop Media] is looking to recruit a digital consultant to assist with its global online ad network, Fox Online Networks.

The service provides online media buying through the Fox, Star and National Geographic websites and other third-party sites.

FOSM is headquartered in Hong Kong and also has offices in China, India, Japan, Korea, the Philippines, Singapore, Taiwan and the Middle East.>

The question remains . who else's (private labeled) "advertising network" (infrastructure) would they all be using, Googles? (Hardly)

And the one that they had 200 of their own "myspace engineers" help build (?), a floor above Looksmart, in the Looksmart building down at 625 Second Street.

And Looksmart have certainly told and assured all (certainly shareholders who read & partners like APEX Pacific, BidRank, ClickTracks, LivePerson, MakeMeTop, Omniture, Trellian and Atlas), that, with AdCenter, it does "private label" to both publishers and advertisers:

<.............."We use proprietary and licensed software and databases to receive and analyze advertisements, campaigns and budgets, match search queries to advertising, analyze web-page information to match advertising to relevant content, integrate third-party ads, detect invalid clicks, serve ads in high volume, and track, analyze and report on advertising responses and campaigns." >

Learn more of AdCenter Folks

It's all STILL looking good. Yet no 'real' revenues coming from either, as yet.

 But (for ordinary shareholders), will they be serving up 'more of the same' in the Q4 Report or, are they 'fine tuning' a "deal" (or, two) announcements, maybe?

We can only have patience and see it all unfold. Yes, the sooner the better.


Disclosure: LONG LOOK and longing for some positive news.... :)