Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.

LookSmart has partnered with various bid management tool providers

.

David Warmuz from Melbourne Australia, is the founder and president of Trellian and is described as 'one of the good guys' at the 2007 Traffic NYC show.
This brief article (and a video interview) hilights that David Waruz is clearly one of the pioneers in the search engine world and (as it is said), is a person who had recognized early that, .. 'there’s money in them thar domains'.

[Brett Tabke interviews David Warmuz (Trellian)]
 David's wife (Michelle Warmuz) is listed as Editor of two successful online sites in Australia.Girl.com.au and Femail.com.au Magazines - Trellian (more than likely) are Looksmart 'private labeled' AdCenter publisher partners, IMHO. 
******************
Looksmart AdCenter - https://adcenter.looksmart.com/help  
 
Can I use third party tools to manage my campaigns? 
 
Yes. LookSmart has partnered with various bid management tool providers. Using a centralized interface, you can manage bids, track results of all online marketing efforts and manage creatives across multiple networks. 
To date we have launched partnerships with APEX Pacific, BidRank, ClickTracks, LivePerson, MakeMeTop, Omniture, Trellian and Atlas.  
******************
Robtex.com lists just a 'sprinkling' of the domain names under the control of The Warmuz empire, of Melbourne.
 needmorestuff.com is delegated to two nameservers, however both delegated nameservers are missing in the zone and two other nameservers are listed instead. All nameservers are at trellian.com. There are two duplicated IP numbers. Some of them are on the same IP network. Incoming mail for needmorestuff.com is handled by one mailserver also at trellian.com. needmorestuff.com has one IP number , but the reverse is lb2.trellian.com. warmuz.com, adaurl.com, beontop.com, gloprom.com, mp3wolf.com and at least 15 other hosts point to the same IP and also shares both nameservers and mailservers. agregar.com, trellian.com, ikeyword.com, buscadore.com, classify98.com and at least ten other hosts point to the same IP and also shares nameservers. sigls.com, slider.se, slider.cz, trlain.com, sharit.com and at least 37 other hosts point to the same IP and also shares mailservers. seoers.com, trellian.de, trellian.fr, trellian.se, ftpwolf.com and at least 41 other hosts point to the same IP. addme.com, above.com, add-me.net, slider.com, kuukan.com and at least 26 other hosts share both nameservers and mailservers with this domain. adme.com, addmeto.net, addme.com.au, trellian.net, addmetop.net and at least 28 other hosts share nameservers with this domain. add.me.uk, seoers.com, trellian.de, trellian.fr, trellian.se and at least 77 other hosts share mailservers with this domain. needmorestuff.com is hosted on a server in United States.
****************************
I went for one site (at random) in beontop.com. - The Link (from Robtex - Visit beontop.com) took me to:
 http://www.trellian.com/beontop/

 This site (by default) promotes the Co's award winning web site promotion software and shows a list of sites they can arrange Paid Inclusion for, including Looksmart.

.."Our Search Engine Submission service will submit your website to 100's of Search Engines and Internet Directories, optimizing your website promotion time and driving more traffic to your website with the least amount of fuss." They do advise that..'The standard package offers registration to approximately 300 search engines' (And they list them, too) 
 
 
Trellian's 'needmoretoys.com' site has an adult (erotic) section http://www.needmoretoys.com/erotic.htm
 
Now, Megaclick (see down below) is an interesting site (& would appear, is very much so 'in touch with scale, as) it tells that it engage in online adverts that will reach target audience through a large global network of publishers. - It provides easy ad placement feature and state-of-the-art optimization algorithm. - It offers webmasters to fully exhaust content monetization capabilities of their websites. 
 
In the USA  a recent (2009) nationwide study (pdf) of anonymised credit-card receipts from a major online adult entertainment provider finds little variation in consumption between states. It quotes ...
 
< AVN Media Network, an adult entertainment trade publication, reports that U.S. online adult entertainment in 2006 reached $2.8 billion of revenue, a 13 percent increase from 2005.> 
 
Site (Traffic and Domain) details
 
Trellian Ltd 
6-8 East Concourse 
Beaumaris, VIC 3193, 
AUSTRALIA  
 
http://www.alexa.com/siteinfo/trellian.com#trafficstats 
 
http://www.who.is/whois/nobledevelopments.com/ 
 
Domain Name: nobledevelopments.com 
 
Registrar: ABOVE.COM PTY LTD. 
Whois Server: whois.above.com 
Referral URL: http://www.above.com 
Status: OK 
 
Domain Name: NOBLEDEVELOPMENTS.COM 
 
http://www.alexa.com/siteinfo/nobledevelopments.com#trafficstats 
               
    Registrant: 
    Above.com Domain Privacy 
    8 East concourse 
    Beaumaris VIC 3193 AU @privacy.above.com Tel. +61.395897946 
        
  http://www.realestateview.com.au/Real-Estate/Property-Details-buy-residential-1569056_S.html 
 
Tenant: http://www.femail.com.au/ [Optimised & Promoted by Trellian]  
 
Domain Name: trellian.com 
 
Registrar: ABOVE.COM PTY LTD. 
Whois Server: whois.above.com 
Referral URL: http://www.above.com 
Status: OK 
 
wetdreams.com - Site Info from Alexa
 
Noble Developments Inc. 1516 E. Tropicana Ave., Ste 238. Las Vegas, NV 89119. US domain [at] nobledevelopments.com. Is this your website? ... 
 
Show map of 1516 E Tropicana Ave, Las Vegas, NV 89119 
 
www.alexa.com/siteinfo/wetdreams.com - Cached - Similar 
 
adultpussy.com - Site Info from Alexa
 
Noble Developments Inc. 1516 E. Tropicana Ave., Ste 238. Las Vegas, NV 89119. US domain [at] nobledevelopments.com. Is this your website? ... 
 
 
http://www.google.com.au/#hl=en&q=nobledevelopments.com&meta=&aq=&aqi=&aql=&oq=nobledevelopments.com&gs_rfai=&fp=e369d6b66d1d7a7d
 
MegaPorn 
 
Noble Developments Inc
1516 E. Tropicana Ave., Ste 238 
Las Vegas, NV 89119 
US - domain [at] nobledevelopments.com 
 
mensterspa.com nobledevelopments.com/ 
 
******************   

MegaClick
(And through Megaupload, is a "sister site" to MegaPorn
 
http://www.brandingyp.com/2009/01/megaclick-internet-advertising-on-web.html 
 
Megaclick engage in online adverts that will reach target audience through a large global network of publishers. 
 
It provides easy ad placement feature and state-of-the-art optimization algorithm. 
 
It offers webmasters to fully exhaust content monetization capabilities of their websites. 
 
It is owned and operated by MegaUpload Ltd. located at Room 1204, 12/F, Wan Chai, Hong Kong. 
 
Megaclick.com was registered on January 4, 2004 through DotRegistrar, llc and has a google pagerank of 5. 
 
It is popular in the US, Japan, Spain, Russia, Brazil, France, Mexico, Italy, India, UK, Poland, Taiwan, Germany, China, Argentina, Canada, Egypt, Indonesia, Thailand, Malaysia, Iran, Colombia, Belgium, Australia, and Philippines. 
 
http://www.megaclick.com/?c=howitworks 
  
http://en.wikipedia.org/wiki/Megaupload 
 
 Megaupload is an online Hong Kong-based company established in 2005 for the use of uploading and downloading files.  - It includes a video browsing section in the site Megavideo as well as a sister company called Megaporn (formerly Megarotic) which hosts uploaded pornographic content, but provides no free services. 
******************************** 
Megaupload, Megaclick or, Megavideo, it sure is a (Mega) "growth" business to be in, it would seem?
 
Trailing 7 days Trailing 1 month Trailing 3 months Trailing 6 months Max
 
And it takes me back to understanding better the "favorite line" in the Brett Tabke interviews David Warmuz (Trellian) SES interview. (Coming from David Warmuz, when he was asked about, just how the Domain business was going):
 
"There’s a lot more money in this one little room than all of AdTech or all of SES put together, and that’s probably the best way to sum it up."
 
All (the above is) just a little "guess-work" although it would appear there is a connection to having global reach and a secondary advertising marketplace to operate within.

One that engages in online adverts that will reach a target audience through a large global network of publishers, that will (no doubt) "grow" even more, in time.
 
LC
LOOK: 3:56pm ET: $1.04  Up $0.0802 (+8.36%) 

Disclosure: Long LOOK and happy to be so.