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Looksmart - Microsoft and Yahoo, et al...

On the Microsoft-Yahoo 'get-together', this article [Microsoft, Yahoo Start Sorting Through Paid-Search Ad Problems‎ - from MediaPost] does sum it up nicely in the very last couple of paragraphs, I feel.

< ..........In February, the two companies announced an alliance that would provide advertisers with the potential to reach more consumers through one account. They would transition Yahoo's paid-search advertisers from Panama to Microsoft adCenter.

Yahoo would sell the search ads, but not display for both companies. The goal had been to transition U.S. and Canadian customers to adCenter before the start of the holiday 2010 search, but in a blog post to advertisers on May 6, Carolyn Million explains it could take longer -- into the early part of 2011.

Butler says he rarely uses Bing and Yahoo search platforms because he can't manage it from one system. It's too difficult. Perhaps that will change. >

And I (too) feel that it will certainly change. A one system (option) with the ONE (fits all) kind of analytic report coming to all buyers and sellers from across the total Looksmart Advertising marketplace. Targeting will never be made easier then.

Much has been posted on analytics in previous Instablogs and in appreciating the fact that Microsoft have now discarded it's own analytics for it's adCenter (see Link below) it would be wrong to feel that they would be relying (only), on Yahoo to provide it's own Atlas Solutions advertisers with any such, Yahoo version.

Yahoo ( 'vis-a-vis' Microsoft), must also provide all of it's Right Media Exchange advertisers full transparency on this matter, relating to all, of both partner's many sites.

Looksmart's appointment of a Scientist (and the foremost analytics 'genius'), in Vincent Granville (I feel), is about providing the very best (consistant and equal to all who buy and sell in Looksmart's global advertising marketplace), of analytics from across the total platform.

Today's late buying & a 6 month chart & the rise in share-price value.

LOOK: At 4:00PM EDT: $1.69  Up 0.03 (+1.81%) 


Disclosure: Long LOOK and happy to be so...