Microsoft has ruffled plenty of feathers in announcing it will be the first browser with Do Not Track turned to "on" as the default setting, yet proudly tell all - that they (Microsoft) feel this will be giving customers more choice and control over their privacy.
In a comment noted @ AdExchanger, Peter Cranstone (the CEO & the Privacy Ambassador of 3PMobile) writes that he feels that Microsoft did it to get ahead of the Privacy curve. Plus they ship an OS in to countries that have very stringent Privacy standards.
From an article @ Adotas [Here] Paul Geller - grooveshark.com - who is said to have been extensively researching and speaking on online privacy issues for several years feels with Microsoft's move (in making DNT the default on IE10):
"It likely means that the quality of advertising will be reduced. [You can all] Say goodbye to awesome interactive ads with products you're more likely to enjoy and say hello to pop-ups and pop-unders. The rebirth of the 'Oh My God. No Way' ad.
"Microsoft's 'Do Not Track' setting means the rebirth of pop-up ads and untargeted spamvertising", he added.
In yet another article on the matter the IAB's President and CEO Randall Rothenberg [and, linked in my Microsoft's "MASTER" Stroke post], was asked the following question:
What about the FTC's stance in this? Will Microsoft disrupt the endorsement that DAA won in February?
[The FTC's] Jon Liebowitz praised Microsoft's new approach on Do Not Track, which completely goes against his previous support for the DAA. We don't understand. Our supposition is that he doesn't fully understand what he's done.
While Randall Rothenberg feels 'it's a step backwards', Microsoft doesn't see it as a problem. "Our decision to provide IE10 customers a 'privacy by default' experience in an era when so much user data is collected online reflects our commitment to putting people first"-Microsoft's spokesperson told AdMonsters. According to the most recent data (May) from StatCounter, IE is the tool of choice for 38.35% of US browsers.
The FTC Commissionor Jon Liebowitz is correct. And (contrary to Randall Rothenberg's opinion), I'm sure that he more than understands.
They're all 'missing the point' of just where Microsoft (Google, Facebook and others) are likely to be coming from. - Is what I am clearly seeing.
In an AdExchanger 'brief' (The Login Cometh) we are told of Michael Miller reporting on Google execs Susan Wojcicki & Sundar Pichai's appearance at last week's D:10 conference. And where:
Miller paraphrases Pichai saying: "The personalization of advertising is still in its early days, with most ads placed based just on IP addresses and the sites they appear on. As more people are logged in & more people use mobile phones, advertising will get better, he said." Read more. The login is the key - it's the first party "cookie" with user's opt-in approval.
Just as (I can only imagine?) users give this same (1st party 'cookie' and access to their data) approval, when using search engines!
So Microsoft (with Bing) Google+ (the Google search engine), Facebook, Yahoo (via Bing) will all have this exclusive FIRST PARTY DATA to enable their own advertisers to target users either 'local' or, all over the web.
And guess who provides that 'firewall' to protect each other's users from advertisers directly accessing this data - in targeting any/all user/s showing 'search intent' globally, and right across a combined publisher base, being one that will no doubt involve them all?
Late today, AdExchanger tells us Google has 1,000-plus engineers globally working on display advertising -- working on the Transforming of the Google Ad Stack Into a Unified Pancake!! Is it any wonder why?
In the meantime, Looksmart (with $22.6 million in cash and who are in the middle of a Share Repurchase Program) is so far under everyone's radar - in closing today with a market cap of just $14.53 million!
LOOK: $0.84 0.03 (-3.45%) 3:59PM EDT
Always, only an opinion.
Bob Liodice, CEO of the Association of National Advertisers, is talking with Zach Rodgers of AdExchanger, in today's published stories....
Can you answer that? What's driving Microsoft here?
I really do not know. In all candor, this one took our breath away. This came out of left field, no context, no rationale, no rumors that this might be coming.....Obviously they've got some major strategy or thought about what this meant, but it beats the hell outta me why they may have done it. - www.adexchanger.com/advertiser/ana-liodice/
Disclosure: Long LOOK and excited!!