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Looksmart - Market Maker "shake-up" seeking "loose" hands...

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In what was a real "roller-coaster" ride today (from Market Makers, no doubt), may well have found those without a real firm grip on their shares, possibly caving in and selling under such type pressure being applied to them. (Day's range $1.43 - $1.76)

http://finance.yahoo.com/q?s=look

With an estimated (over) 2000 Ads being served per person/month, it's really important to get to fully understand the real "key" to success in this ever exploding (digital) space and Looksmart's uniquely "independent" position (relating to that all important data), and data that I strongly feel the Co has to 'play with' in the days and months ahead and indeed for many, many years to come.
< .....“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” – Web Analytics Association >

[Note: LookSmart Announces Appointment of Chief Scientist-04/05/10] And that impartial Web Analytics" will surely prove to be such an important aspect of Looksmart's independent operation and ultimate success. - But 1stly .

"A quick guide to demand-side platforms"

Article Highlights:

*Those with the best handle on their data will profit from an industry shift toward buying audiences over location

*Several DSPs let you subscribe to data exchanges and use data to find which impressions are most valuable to you

*Using multiple ad networks could lead to your bidding against yourself; in-house DSPs prevent this

http://www.imediaconnection.com/content/26711.asp

It's important to understand this 'unique' role of Analytics (to play), within the Looksmart marketplace and the "one-stop-shop" report's that will be produced and coming to AdCenter partners, from across the "total" (global) marketplace.

This "uniqueness" (in having the ability to produce completely or, consistantly reliable and totally neutral data "to global scale" - is what I believe), will soon be Looksmart's "distinct" advantage to all participants. (Users). - Both marketers via DSPs and the publishers (from the "buy-sell" sides), coming into the marketplace through Exchanges, as they move closer to bringing it all "together", one day soon. (With Looksmart - Playing an independent 'management' or, a (that), intrical "interoperabilityrole, between Exchanges.) 

https://seekingalpha.com/user/36191/instablog/search?terms=interoperability

Now take a look here as to who the 'writer' of the above linked article (and, who his Co), just happen to be working with:

http://www.fuor.net/dnn/web+analytics.aspx

Bearing in mind (of course) or, now knowing that the Looksmart independent AdCenter platform (and since 2002, as only recently and told by the Co), has been ..."Developed with MSN and Ask.com".

8-K   current report  05/12/10  482.8 KB   View HTML View PDF View XLS
Check-out this fantastic slide-show here [Digital Advertising Ecosystem 2010] as compiled by Greg Stuart [http://www.slideshare.net/gregstuart], who is (also) the former CEO and past President of the Interactive Advertising Bureau (IAB). - And what is a must view, IMHO 
It's interesting to note that on the last slide (90/90) there is a final message from the brilliant Greg Stuart (and in relation to sources for ad spending data on CPMs), when he says that (as yet?): "There is NO good CPM data".
I'd strongly suggest (that IMHO), Greg would have a pretty good idea already in regards to a 'solution' for that and that it is Looksmart (that) has the real potential to change that same situation, in time. And will do so soon, IMHO.
 LOOK: 3:49PM EDT: $1.57  Down 0.16 (-9.25%)

LC


ps; Of other real interest today (also) is the move that [BlueKai Selects Netezza TwinFin Appliance to Power Reporting and ...‎] with the Netezza data appliance having being made mention of within a previous InstaBlog post of mine.

https://seekingalpha.com/user/36191/instablog/search?terms=Netezza

This "move" may well now bring the clever BlueKai into the 'fold' and get to (also) be incorporated within the above talked of "one-stop-shop" analytic report's, as is logically being imagined. 

pps; And yet another Filing today (a CTO) that will add fire to conjecture, that already includes a "take-over" suggestion, over on the Yahoo LOOK board.

http://files.shareholder.com/downloads/LOOK/919259479x0xS9999999997-10-11605/1077866/filing.pdf - Never a "dull" moment, with LOOK, that's for sure!!

According to the 'roid (the village idiot, on Yahoo Finance - he can copy and paste ok, hopefully?), the two entries refer to:

10.69‡ Master Services Agreement #12223.0.1 between the Registrant and RagingWire Enterprise Solutions, Inc. effective as of October 30, 2009 (Filed with the Company’s Annual Report on Form 10-K (File No. 000-26357) filed with the SEC on March 26, 2010).

https://seekingalpha.com/user/36191/instablog/search?terms=RagingWire%20Enterprise%20Solutions

10.73‡ Sixth Addendum to the May 2005 AdCenter License, Hosting and Support Agreement between the Registrant and IAC Search and Media effective as of December 1, 2009 (Filed with the Company’s Annual Report on Form 10-K (File No. 000-26357) filed with the SEC on March 26, 2010).

Another shareholder's thoughts:Re: New filing out...

Disclosure: Long LOOK and so happy to be so, too.