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Looksmart's ("Patient") Shareholders will soon be rewarded Big Time, I feel

Each day that passes is simply one day closer in the evolution of that "Creator Economy" that is quickly moving in on all of us. And some (no doubt), still find it all to be, just a little bit scary.

McKinsey: What Matters: Get ready for a new economic era


Looksmart have been preparing for such a long time [LookSmart Looking To Sustain Profit, Grow Revenues Says VP Gill Brown], for all that lies ahead.

In yet another great article (from AdExchanger) the so 'in touch' writer (Scott Portugal - the CRO at 'Traffiq') does explain in a somewhat 'cryptic' kind of way, EXACTLY where we are at in today's world. [Confused Seas -And, What Ad Tech Companies Will Win In The Future?]

Of the three areas of real importance mentioned in that (above) linked article (relating to help us find growth Co's - when looking ahead), the following certainly surely applies to Looksmart with it's "independent", (global) scaled (AdCenter) marketplace. With it's generally offering solutions of (both) 'low cost', highly targeted Ad impressions to many advertisers and effectively higher (percentage) returns for publishers, within the (Looksmart) AdCenter marketplace.

And Looksmart's AdCenter scale? - seekingalpha.com/user/36191/instablog/se...

The article suggest that we should look for:

< Companies that provide easy-to-use tools for buyers and sellers. If the digital ad environment is confusing, providing a tool that is hard to use in order to remove confusion has limited value.

That means companies who offer cloud-based systems that are easily "interoperable" with legacy platforms are well suited for success.

It also means that companies who [have] systems that can be added to existing media budgets without a long sales cycle are going to jump the line and start funneling real dollars back into their businesses.>


Looksmart's own $million (Q1) investment in moving to the new Cisco Data base technology is a definite move in the right direction.

Along with the Co's "scientific" approach to standardising analytics (across the entire AdCenter marketplace), that will go a long way to helping 'simplify' important information for both advertiser and publisher API 'enabled' partners.

seekingalpha.com/user/36191/instablog/se...

seekingalpha.com/user/36191/instablog/se...

And where does that growth come from once again? Read on.

< "CMOs Face New Reality"

AdWeek's Noreen O'Leary looks at a new Accenture study which shows "'expectations for marketing have never been higher' at a time when 'the challenges have never been greater.'"

An Accenture rep chimes in: "Marketers must meet today's challenges with laser-focused precision that is guided by insights from robust customer analytics capabilities that inform decisions about who they should target through what channels and with which messages." Sounds like a move towards digital to me.>


http://www.adweek.com/aw/content_display/news/client/e3i2c5aa2b5f24b2a9b73a0b6d222e94115

Looksmart's AdCenter Growth over the past 3 months? (& particularly in this Q3 period)

Alexa traffic rank for looksmart.com:
Traffic Rank Change
7 day 14,992 -2,786 Change in Traffic Rank over the trailing 7 day period (A negative change means the site is getting more popular)
1 month 15,465 +1,200 Change in Traffic Rank over the trailing 1 month period (A positive change means the site is getting less popular)
3 month 14,046 -8,158 Change in Traffic Rank over the trailing 3 month period (A negative change means the site is getting more popular)

Percent of global pageviews on looksmart.com:
Pageviews Change
7 day 0.00032 +17% Change in Pageviews over the trailing 7 day period
1 month 0.00032 -14% Change in Pageviews over the trailing 1 month period
3 month 0.00039 +119% Change in Pageviews over the trailing 3 month period

Percent of global Internet users who visit looksmart.com:
Reach Change
7 day 0.01190 +18% Change in Reach over the trailing 7 day period
1 month 0.01120 -0.04% Change in Reach over the trailing 1 month period
3 month 0.01130 +42% Change in Reach over the trailing 3 month period



http://www.alexa.com/siteinfo/looksmart.com#

The patient will be rewarded here, for sure. - Is my strong opinion.

:)

LC

ps; Recent ASX (listed - WFM.ax) Partner Co announcement

News & Press Releases - Webfirm - Webfirm Group today announced two new reporting divisions, Adslot and Webfirm. ... of AdSlot Media - the proposed joint venture between Webfirm and AdSlot Pty ... announced that it had successfully completed a placement of $3.6 million to ... supported by business partner AdSlot's technology platform, will operate ...



finance.yahoo.com/q/bc?s=WFM.AX+Basic+Chart

Disclosure: (Patiently) Long LOOK and happy to be so....(Holding WFM.ax also)