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Looksmart's global marketplace - Evolutionary Or Revolutionary?

Many "self-serve" platforms (such as WFM's "AdSlot Direct") will ALL need to be 'independently' (and it's coming, one day soon),  inter-connected in 'real-time' on a global basis (from both ends), to [then] get to fully monetise a publisher's inventory & for advertisers (thus, enabling them), to both 'target' and  'capture' users coming to those many partner publisher sites, from all over the web.

seekingalpha.com/user/36191/instablog/2

So the question remains, is Looksmart's uniquely independent global marketplace - Evolutionary Or Revolutionary?

<  Technically speaking, the difference between evolutionary & revolutionary is just one single letter. When speaking of technology, however, the implications of each word are worlds apart.

While an evolutionary product is a step forward from where you currently stand, a revolutionary product forges an entirely new path. It is different, bold, and risky -- and also has the potential to be highly rewarding.>

< For online advertising to continue to grow and potentially overtake traditional media as the medium of choice for both brand and direct response advertisers, do we need another revolutionary idea -- or can we continue to move forward along the evolutionary time line? >
[See June 26th, 2009 - www.adon-blog.com/]

Revolutionary enought for advertisers to be able ...... to both 'target' & 'capture' users coming to those many partner publisher sites, from all over the web.?

It would appear very much so: (If you build it ..THEY will come?)

www.bloomberg.com/news/2010-09-12/asia-p...

There is plenty of "jockeying" going on (both large & small) around the web daily [Webfirm divests its AdFeedEngine division and it has been sold to www.adonnetwork.com/public/partners.jsp] to ensure that suitable (& trusted), 'sophisticated' Ad Network partners are globally positioned to accomodate that expected explosive growth.

And it would appear (read my previous InstaPost), that there may be one common denominator (a revolutionary, single - global marketplace?)  that's evolving, and (that it is) one, that will eventually get to enable all those:

...........sophisticated ad networks to use a single ad server to traffic all their campaigns (even the ones bought on other ad exchanges and media sources [allowing them to] achieve these goals rather easily along with global reporting, as all the traffic is flowing through one ad server.

The REVOLUTION marches on!!!

LC

ps; The question was asked (over on the Yahoo Finance LOOK board, today), as to what is considered to be Looksmart's "Fair Value"?

Fair value

Re: Fair value

LOOK
: 3:05PM EDT: $1.77  Down 0.01 (- 0.56%)

Disclosure: Long LOOK and so happy to be so, too....(As always, ALL, only an opinion)