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Continues within the industry, as has been predicted. And, here's yet another example:

"Mobclix Acquired By UK Mobile Marketing Company Velti"

< Mobclix’s exchange allows app developers to sign up with their ad inventory and ad networks, like Millennial Media and Jumptap, bid for the spots based on age, gender, location, and other factors.

The ads being served change automatically, based on which ad network is bidding the highest to reach the users of that particular app.

The startup, which launched at TechCrunch 50 in 2008, also lets advertisers buy across a variety of apps based on demographic, geo-targeting, and behavioral characteristics.>

<....... Velti, which is a public company on the London Stock Exchange, offers a SaaS technology platform that allows agencies & brands to plan, manage, and optimize mobile advertising and marketing campaigns in real time.

The company says that in 2009, 2,000 mobile campaigns were run on its platform by more than 450 brands, agencies, and mobile operators in more than 35 countries.>

HMmm? More than 35 countries???

From a Looksmart POV, I am wondering just how many 'secondary' marketplaces are there being built these days and with infrastructure (that's scalable to tens of billions of ad impressions a day), that'll be most effective when fully "working" on a global basis? [And, that are uniquely INDEPENDENT?]

Yaw-w--w-wn !! (You have heard it all before, I guess)



ps; Re: Q3? - Profitable, again...

LOOK: 3:59PM EDT: $2.00   0.00 (0.00%)

Disclosure: Long LOOK and so happy to be so, too....