It's Bad publicity for Wisconsin Gov. Scott Walker .
The Republican presidential started to develop negative public relations after several leading media outlets misquoted him and wrote that he told reporters that forcing women to undergo an invasive transvaginal ultrasound was "a cool thing." The Walker's remarks went viral in both the mainstream media and his online reputation has been damaged .
Salon, Mother Jones, The Week, and Blue Nation Review among other outlets reported that Walker had said forcing women to have a transvaginal ultrasound was "cool." "I said ultrasounds are pretty cool," Scott Walker clarified, praising "the wonders of that technology."
Too little , too late ... your negative publicity went viral . Cannot be stopped now .
The constant repetition of a media distortion, is one of the best methods used in political negative campaigning .
Despite efforts to set the record straight, prestige media outlets continued to write headlines misconstruing his remarks, with new stories appearing in New York Magazine and the New York Daily News .