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Politics: The Banner Index

Sep. 18, 2020 4:25 PM ET29 Comments
Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors.


  • This is a political post introducing an unproven "Banner Index".
  • Though I've tried not to be biased with this analysis, I should disclose I'm pro-Trump and thus this may have subconsciously skewed my analysis.
  • You've been warned, and are free to skip this unproven political analysis as you see fit.
  • However, I think it interesting and likely to be at least as accurate and unbiased as a your typical poll.
  • Furthermore, whether we like it or not, who wins the Presidency probably will affect our investments.

As I was driving to the store the other day I saw a number of political flags, banners and yard signs.  This got me to thinking, "I wonder which sells better on Amazon, Biden or Trump?"

Running the best selling flags on Amazon returns this:

Trump is clearly the favorite candidate of flag buyers with the "Trump 2020...." flag being the #1 seller and only one pro-Biden flag "Any Functioning Adult 2020" making the top 20.

Running the best selling yard signs gives a different picture:Here Biden is the favorite with 11 of the 18 political yard signs being pro-Biden and the top selling "We Believe..." sign being the #1 seller.  However, Trump also puts in a respectable showing with 7 signs as well as the #2 and #4 selling yard sign.

I then searched Amazon on the words "Political Banner" and sorted by customer review.  The idea being someone buying a banner and leaving a positive review shows enthusiasm for their candidate.  Here's what the software returned.

  • 8 Trump
  • 0 Biden
  • 1 pro-Police
  • 1 pro-Black Lives Matter
  • 2 Other

The banner "Trump 2020 Keep America Great" (3rd from left on top) is the top ranking banner from a customer review / enthusiasm point of view with 4,942 five star reviews. The top 5 banners based on this sort are all Trump.  

From this I interpret Trump as having a slight lead overall, and importantly his supporters are much more enthusiastic about his candidacy.

Side Note: "Thin Blue Line" outranks "Black Lives Matter" with 556 positive customer reviews vs. 147.  Thus it's also seems there is more enthusiasm directed at supporting the police than there is supporting BLM. 

What do you think, will this "Banner Index" have an validity?

Analyst's Disclosure: I/we have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.

I am biased pro-Trump. This may have affected my analysis.

Seeking Alpha's Disclosure: Past performance is no guarantee of future results. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. Any views or opinions expressed above may not reflect those of Seeking Alpha as a whole. Seeking Alpha is not a licensed securities dealer, broker or US investment adviser or investment bank. Our analysts are third party authors that include both professional investors and individual investors who may not be licensed or certified by any institute or regulatory body.

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