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102 Uses for Mediasite + H1N1 + Why More Financial Firms Need Mediasite

|Includes: Sonic Foundry, Inc. (SOFO)
We spend a decent amount of time on Sonic Foundry (NASDAQ:SOFO) not simply because of our ownership stake, but because we truly believe in the Mediasite franchise and know that customers love the solution. Mediasite fills an important market need and does so extremely well, making life easier and more productive for customers. As a result, customers are regularly looking to use Mediasite in ways beyond lecture capture.
For example, the University of Maryland (from this August 2008 presentation by the school's CIO):

We expect many universities will follow the lead of the University of Maryland. All applications make sense. In addition, Sonic Foundry is hosting two timely Webinars regarding H1N1 in November (see this link for more information):
  • Fortify Your Institutional H1N1 Plan with Lecture Capture: Mediasite at Washington State University
  • Creating an Online Conference to Reduce H1N1 Exposure: A Tale of Two Virtual Meetings
This presentation next week also should be interesting:
  • Webinar - Judging A Book By Its Cover: What Does Your Webcast Say About Your Event and Your Brand? (by Noble Financial - see this link for Noble's June 2009 conference catalog; side note: more financial firms should use this format as most Wall Street related Webcasts remain poor; Noble is way ahead of the pack!)
BUT, let's shift gears away from education/conferences and look at potential other uses, including a surprising new use for Mediasite.
Perhaps two years ago, Sonic Foundry introduced "101 Uses for Mediasite". The list is comprehensive and includes everything from mainstream applications such as distance learning and conference capture, to potentially less common uses (but still good ideas) such as nutrition guidelines and recycling instructions. Here's the list (to see large version, please download on right side of this page) :
However, we came across a 102nd use today: funeral Webcasting. This wasn't our idea, but comes from a serious article in IEEE Spectrum that a business colleague happened to send our way in relation to a completely different topic. The article, entitled "Funeral Webcasting is Alive and Well", includes an overview of happenings in the area -- we include some pertinent excerpts in our blog here.

We're not sure if any funeral homes are using Mediasite or if Sonic Foundry has ventured down this path. Funeral webcasting is far outside of the company's bread and butter, institutional focus areas and, no doubt, carries different economics. However, the trend clearly illustrates just how ubiquitous Webcasting and rich media is becoming in our lives.

We can now fairly say that Mediasite has 102 potential uses.

Disclosure: long SOFO.