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Starbucks Generated Over $1 Billion Mobile Transactions

By John Heggestuen, Business Insider

Starbucks's mobile payment and loyalty app program is phenomenally successful. The company has announced it's used by 10 million Starbucks customers for an average of nearly 5 million weekly transactions in the U.S.

That success is largely a function of the company's fantastically loyal customers who come back day in and day out. It also helps that Starbucks offers a low-cost product (read: coffee), and incorporates app rewards, like free drinks on birthdays, that encourage usage of the app.

At BI Intelligence, we are putting out in-depth coverage on the larger digital payments industry, tracking how Starbucks and other businesses are evolving their payments strategies, and which new entrants in the payments space are having the most disruptive effect on the industry.

Starbucks has done an incredible job of making mobile payments valuable to consumers, even as many other mobile payments companies, and retailers offering mobile payments, still haven't figured out the formula.

Dunkin' Donuts is soon going to enhance its own mobile payment app with a loyalty program, and it will be interesting to see whether another beloved coffee company will have the same success, or if Starbucks has figured out something special about what its customers want.

Starbucks is doubling down on its mobile payments business. The company created a chief operating officer position to be filled by former CFO Troy Alstead, so that CEO Howard Schultz can focus more on the company's evolving payments business.

11 Facts About Starbucks That Will Blow Your Mind

Disclosure: I have no positions in any stocks mentioned, and no plans to initiate any positions within the next 72 hours.